Brand Tone

Empathetic, respectful, and personal

Brand Values

• •Memorialization and Remembrance
• •Personalization and Craftsmanship
• •Empathy and Compassion
• •Innovation

Best Practices

• •Always Use Empathetic Language: Use words like "cherish," "honor," "remember," and "journey." Acknowledge the emotional context of the purchase directly and respectfully.
• •Highlight the Personal Craftsmanship: Remind customers that their pieces are not mass-produced. Use phrases like "handcrafted for you," "made with love," and "your unique story" to emphasize the bespoke nature of the work.
• •Focus on "With You" Not "For You": Frame the service as a partnership. Instead of saying, "We make a ring for you," say, "We work with you to create..." or "We help you keep them with you." This reinforces the supportive role of the brand.
• •Explain the Process Gently: The idea of sending ashes or breastmilk can be daunting. Clearly and gently explain the steps, emphasizing how easy, safe, and respectful the process is. This builds trust and alleviates potential anxiety.
• •Let Customer Voices Shine: Continue to prominently feature testimonials in marketing materials. The authentic, emotional words of past customers are the most powerful tool for conveying the brand's value and trustworthiness. Quotes that mention specific, thoughtful details are especially effective.

Social Perception

Overwhelmingly positive, customers consistently praise product beauty, quality, and exceptional customer service. The brand is seen as trustworthy, caring, and respectful, handling deeply personal and sentimental items with the utmost consideration.

Copy Examples

• •Every drop tells a story of connection, love, and tireless devotion. Our breastmilk jewellery is crafted to honor your unique journey of motherhood, transforming a precious moment into a timeless treasure you can hold forever. Let us help you tell your story. #BreastmilkJewellery #MotherhoodJourney #CumbriaLifeCasting
• •Keeping them with you, always. ✨ We believe that love never fades, and our memorial rings are a way to keep that connection tangible and close to your heart. Crafted with the utmost care and respect, each piece holds a universe of memories. It was an honor to create this special piece to the sound of their favorite song. #AshesJewellery #MemorialKeepsake #LoveNeverFades #HandcraftedWithCare
• •Headline: Tangible Memories, Crafted with Heart. Sub-headline: Cumbria Life Casting helps you hold onto life's most precious moments with beautifully handcrafted inclusion jewellery. From memorial ashes to a lock of hair, we create keepsakes as unique as your memories.
• •The 'Eternal Bond' ring is more than just jewellery; it's a personal sanctuary for your most cherished memories. We delicately infuse the ashes of your loved one into a flawless glass gem, creating a sparkling tribute that you can carry with you every day. Our thoughtful process ensures the utmost reverence, and we'll keep you informed at every step as we craft your unique symbol of everlasting love.
• •Headline: Your Journey, Your Jewel. Body: Celebrate your incredible breastfeeding journey with a beautiful piece of breastmilk jewellery. We provide a simple, respectful kit to preserve your milk, which we then transform into a stunning, handcrafted keepsake you'll treasure for a lifetime. Honor your bond. Honor your story.