Brand Tone

Rebellious & Activist, Empowering & Inclusive, Playful & Provocative, Passionate & Artistic, Community-Focused, Informal & Direct

Brand Values

• •Accessibility/Democratization of Art
• •Creativity & Innovation
• •Quality
• •Community
• •Anti-Exclusivity/Sharing
• •Empowerment

Best Practices

• •Embrace the Rebellion: Don't shy away from a confident, slightly defiant tone when talking about art exclusivity or outdated norms.
• •Champion the Artist: Always position the artist as the hero. Your copy should empower and inspire them, making them feel part of a larger movement.
• •Keep it Real and Direct: Use clear, straightforward language. Avoid corporate jargon. A touch of humor or playfulness can be effective.
• •Highlight Uniqueness and Quality: Emphasize what makes Culture Hustle products different – the innovation, the vibrancy, the "artyist" quality, and the artist-led creation.
• •Foster Community: Use inclusive language ("we," "us," "your fellow artists") and encourage sharing and collaboration. Make your audience feel they belong.

Social Perception

Mixed: Many artists admire Stuart Semple's mission to democratize art materials and appreciate the unique, high-quality products offered, but a significant portion of the public perception is shaped by negative customer experiences concerning shipping delays, communication, and unfulfilled orders.

Copy Examples

• •Art isn't a privilege, it's a right. Your colors are waiting. No permission slip needed. #ArtForAll
• •They tried to own color. We shared it. Unleash the (Pinkest) Pink and join the rebellion. #CultureHustle
• •Stop dreaming about the perfect shade. We cooked it up in our lab so you can make your masterpiece. Get your hands on the good stuff.
• •Your canvas is calling. Ditch the gatekeepers and grab the materials made by artists, for artists. Let’s make something legendary.
• •Warning: Using our Black 3.0 might create a void in your studio. And possibly bend time. Use with joyful abandon. #BlackestBlack