Brand Tone

Artisanal & Passionate, Friendly & Approachable, Knowledgeable & Educational, Authentic & Transparent

Brand Values

• •Quality Craftsmanship
• •Natural Ingredients
• •Community
• •Passion for Baking
• •Tradition & Innovation

Best Practices

• •Emphasize the Craft & Process: Talk about the time, care, and techniques involved in creating their products (e.g., "slow-fermented," "hand-shaped," "naturally leavened"). This reinforces the artisanal value.
• •Use Warm and Inclusive Language: Words like "we," "our community," "join us," "share" foster a sense of belonging. Keep the tone welcoming and friendly, as if speaking to a neighbor.
• •Be Descriptive and Sensory: Appeal to the senses. Describe the aroma, texture, taste, and appearance of the baked goods (e.g., "golden crust," "chewy crumb," "tangy aroma," "delicate sweetness").
• •Share Knowledge Generously: Offer tips, explain the benefits of sourdough, or talk about ingredients. This positions the brand as a knowledgeable and trusted resource, reinforcing their educational value.
• •Maintain Authenticity: Let the genuine passion for baking shine through. Avoid overly corporate or impersonal language. Be honest about the challenges and joys of artisan baking if the context allows. Ensure visuals and text are aligned in their rustic, quality-focused aesthetic.

Social Perception

High-Quality Artisan Bakery, Local Gem, Trustworthy & Authentic, Community Hub, Expert Bakers

Copy Examples

• •Instagram Post (New Product): Meet our new Seeded Rye Sourdough! ✨ Months of patient fermentation and a whole lot of love have gone into this loaf. Packed with wholesome seeds and that classic Cultured Bakehouse tang, it’s ready to make your mornings (and afternoons, and evenings!) extra special. Swing by the bakery or find it on our website – link in bio! #CulturedBakehouse #SourdoughLove #ArtisanBread #EastLondonFood #E17
• •Facebook Post (Workshop Promotion): Ever wondered how to create that perfect sourdough crust and open crumb? 🤔 Join our upcoming Sourdough Basics Workshop! We'll guide you through every step, from starter care to shaping and baking. It's a hands-on, fun, and delicious experience. Spaces are limited, so grab your spot! Visit culturedbakehouse.com/workshops for dates and booking. Let's get baking together! #SourdoughWorkshop #BakingClass #CulturedCommunity #LearnToBake #Walthamstow
• •Website Banner (Homepage): Cultured Bakehouse: Real Bread, Baked with Passion. Discover the taste of true artisan sourdough, crafted daily in the heart of East London.
• •TikTok Video Caption (Behind-the-scenes scoring bread): The simple joy of scoring a fresh sourdough loaf before it hits the oven. ✨ That sound! 😍 What's your favourite part of the baking process? #Sourdough #ASMRBaking #BakeryLife #CulturedBakehouse #BreadArt
• •Email Newsletter Snippet (Highlighting ingredients): At Cultured Bakehouse, we believe great bread starts with great ingredients. That's why we carefully select the finest flours and embrace the magic of natural fermentation. It’s not just bread; it’s a piece of our passion, baked for you.