Brand Tone

authentic, connected to street culture, and customer-focused

Brand Values

• •Authenticity/Street Culture
• •Customer Service
• •Longevity/Experience
• •Trend-Setting/Style

Best Practices

• •Know Your Audience: Understand the language, slang (appropriately), and cultural references of the streetwear and skate community.
• •Stay Authentic: Avoid corporate jargon. Speak genuinely and directly, reflecting the straightforward nature of street culture.
• •Emphasize Community: Use inclusive language ("we," "us," "your crew") and engage with user-generated content where possible to foster a sense of belonging.
• •Highlight Quality & Exclusivity: While being accessible, convey that the products are curated from the "best brands" and offer a unique style.
• •Be Confident & Empowering: Use active voice and language that inspires customers to express themselves and their style with attitude, as seen in their tagline.

Social Perception

Positive Customer Feedback, Community Engagement, Recognized Streetwear Retailer

Copy Examples

• •Headline: Cultura Urbana: 20 Years Deep in Street Style. Your Attitude, Our Gear.
• •Instagram Post: Fresh drop from [Brand Name] just hit the shelves & online. Cop the latest heat before it’s gone. Link in bio. #CulturaUrbanaShop #StreetwearSpain #NewArrivals
• •Product Description Snippet: This [Product Type] isn't just an item, it's a statement. Crafted for the streets, designed to last. Wear your culture.
• •Facebook Ad: Santiago's Original Streetwear Hub Since 2004. Shop the best in skate & urban fashion at Cultura Urbana Shop. Fast shipping, easy returns. Dress with attitude.
• •Email Subject Line: 🔥 Inside: Your Next Favorite Streetwear Piece + Exclusive Looks