Brand Tone

Inspiring & Empowering, Educational & Informative, Luxurious & Ritualistic, Authentic & Passionate, Inclusive & Celebratory

Brand Values

• •Cultural Heritage
• •Natural Ingredients
• •Efficacy & Quality
• •Self-Care & Connection
• •Authenticity
• •Sustainability

Best Practices

• •Connect products to their traditional roots and the stories behind them.
• •Highlight Natural & Quality Aspects: Consistently emphasize the use of fine, natural ingredients and the blend of traditional wisdom with modern skincare science for efficacy.
• •Focus on Inspiring and Empowering Language
• •Emphasize the Ritualistic Aspect
• •Avoid overly technical jargon unless explaining specific scientific backing, and always bring it back to the holistic and cultural experience.

Social Perception

Culturaluxe is perceived as a brand that champions cultural beauty traditions, particularly those of African and Asian origin. It is recognized as a Black-owned business, likely garnering support from communities focused on promoting diverse entrepreneurs. The emphasis on natural ingredients and luxurious, ritualistic skincare likely appeals to consumers seeking holistic and mindful beauty routines. The offering of eco-friendly products may attract environmentally conscious buyers. The general sentiment gathered from their social media interactions and brand messaging appears positive, focusing on empowerment, self-care, and the celebration of cultural beauty.

Copy Examples

• •Discover the story in every drop.
• •#CulturaluxeGlow #BeautyWithRoots #SkincareRitual
• •Indulge in a skincare journey that honors heritage and unveils your most luminous self.
• •Rediscover your glow with us.
• •#Culturaluxe #GlowWithCulture #AncientBeautyModernGlow #SelfCareSunday