Brand Tone

Sophisticated & Elegant, Aspirational & Exclusive, Polished & Professional, Understated & Chic, Informative

Brand Values

• •Luxury & Quality
• •Exclusivity & Desirability
• •Curated Selection
• •Personalized Experience
• •Established Reputation

Best Practices

• •Use Elevated Language: Employ sophisticated vocabulary that mirrors the luxury status of the products. Avoid overly casual slang or colloquialisms.
• •Focus on Craftsmanship and Exclusivity: Highlight the quality, design heritage, and unique appeal of the items. Words like 'curated,' 'iconic,' 'artisanal,' 'refined,' and 'coveted' can reinforce this.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns seamlessly with the high-quality, polished aesthetic of the product photography and website design.
• •Be Concise and Informative: Provide essential details (designer, product name, key features) clearly and elegantly. Luxury often speaks for itself without excessive embellishment.
• •Develop a Brand Lexicon: Create a list of preferred (and to-be-avoided) words and phrases that consistently reflect the brand's sophisticated and exclusive identity. This helps ensure all communications, across all platforms, speak with one voice.

Social Perception

As a Luxury Destination, Provider of Authentic Luxury Goods, Associated with High Fashion, Customer Service, Online Presence

Copy Examples

• •Timeless elegance, reimagined. Discover the new [Designer Name] [Product Name] handbag at CULTSTATUS. An icon of modern luxury, crafted for the discerning. Explore the collection in-store and online.
• •The essence of the new season, curated by CULTSTATUS. Unveil striking silhouettes and unparalleled craftsmanship from the world's most sought-after designers. Define your style.
• •An enduring legacy of innovation and style. CULTSTATUS proudly presents the latest creations from [Designer Name]. Experience the artistry that transcends trends.
• •Coveted. Curated. CULTSTATUS. Secure a piece of exceptional design with the limited [Product Name] by [Designer Name]. Available now, for those who appreciate the unique.
• •CULTSTATUS: Your destination for luxury designer handbags, shoes, and accessories. Experience a curated world of timeless style and exceptional quality. Perth | Online.