Tono de Marca

Passionate, knowledgeable, and exclusive. The language is written by fans, for fans, demonstrating a deep understanding of football history and design nuances, while creating an in-group feeling for a select community.

Valores de Marca

• •Authenticity
• •Community
• •Curation & Expertise
• •Nostalgia & Heritage
• •Quality & Trust

Mejores Prácticas

• •Lead with the Legend, Not Just the Product: Frame every shirt around the story it tells. Mention the iconic player who wore it, the unforgettable goal that was scored in it, or the cultural significance of its design. Use storytelling to evoke nostalgia and emotion.
• •Embrace "Insider" Language: Use terms that resonate with dedicated football fans ("cult heroes," "the archives," "player-spec"). This reinforces the brand's expertise and makes the customer feel like they are part of an exclusive club that "gets it."
• •Create Scarcity and Urgency: Leverage the nature of vintage items. Use phrases like "The Daily Drop," "Once it's gone, it's gone," "From the vault," and "A rare find" to highlight the uniqueness and limited availability of the products, encouraging immediate action.
• •Reinforce Authenticity at Every Opportunity: Consistently include phrases like "100% authentic," "Verified by our experts," and "Authenticated" in product descriptions, FAQs, and even social media posts. This builds and maintains trust, which is the brand's core currency.
• •Speak as a Passionate Authority: Write copy that is both enthusiastic and educational. Share interesting facts about the kit's manufacturer, its design quirks, or its place in football fashion history. This positions the brand as a definitive and trustworthy source, justifying its premium pricing and solidifying its "cult" status.

Percepción Social

Legitimate, professional, and reliable source for authentic vintage football shirts, albeit at a premium price point. Highly trusted and respected, considered a market leader in their niche, with customers appreciating the vast selection and assurance of authenticity.

Ejemplos de Copy

• •It’s not just a shirt. It’s the roar of the San Siro in ‘99. It’s Bierhoff’s title-winning header. This match-worn AC Milan Centenary kit is a piece of history, authenticated and preserved. Live now in The Daily Drop. For the true collector.
• •The Drop is Live | Rare Baggio, Batistuta & The Return of a 90s Icon
• •More Than a Collection. It’s a Religion. This is Cult Kits.
• •...Authenticated and sourced from a private collection in Japan, this is the player-issue template that never saw a commercial release. The texture, the weight, the crest—it’s all exactly as the pros would have worn it. A ghost of the game, now a tangible piece of your collection.
• •We don't just sell shirts. We preserve legacies. Every kit is a story. Welcome to the Cult.