Brand Tone

sophisticated, passionate, and minimalist

Brand Values

• •Quality Craftsmanship
• •Timeless, Minimalist Design
• •Authenticity and Originality
• •Joy and Inspiration

Best Practices

• •Use an elevated vocabulary that reflects design and quality (e.g., minimalist, timeless, architectural, crafted, form) to reinforce sophistication.
• •Always tell the story of craftsmanship by connecting products to their origin, mentioning German manufactories, traditional craftsmanship, and regional materials.
• •Emphasize form and function by clearly and concisely explaining the design thinking behind each product, detailing why it's designed that way.
• •Maintain visual and textual consistency across all platforms, ensuring the clean, minimalist tone of the copy is mirrored in visual presentation.
• •Inject passion for design, not hype, by conveying enthusiasm through authentic statements rather than exclamation points or generic marketing phrases.

Social Perception

Overwhelmingly positive, perceived as reputable, trusted, and highly satisfying to customers who appreciate its unique minimalist aesthetic and quality.

Copy Examples

• •Timeless in Form. Crafted for Life. Discover minimalist objects where traditional German craftsmanship meets modern design.
• •Simple forms, endless personality. Our Stereotypen figures are crafted from four simple, turned elements, allowing you to create your own character. A playful nod to Bauhaus, handmade in Germany. #Cultform #MinimalistDesign #GermanCraftsmanship #BauhausInspired #HomeDecor
• •The essence of home. Our Räucherhaus reimagines a timeless tradition with minimalist clarity. Made from locally sourced wood and crafted in the Erzgebirge mountains, this incense house is a small piece of architecture for your living space. A simple form designed to create a calming atmosphere.
• •Don't just decorate. Curate. Your home is a reflection of you. At Cultform, we believe in objects with soul. Designed by an architect and made with passion in Germany, our collection brings together minimalist aesthetics and masterful craftsmanship. Find a piece that tells your story. Shop now.
• •For lovers of quiet design | New from Cultform