Brand Tone

edgy, raw, authentic, and unapologetically cool

Brand Values

• •Authenticity & Rider-Driven
• •Quality & Durability
• •Community & Crew Mentality
• •Passion & Dedication
• •Style & Creativity
• •Never Quit/Persistence

Best Practices

• •Stay Authentic: Use language that resonates with the core BMX audience – keep it real, avoid overly corporate or generic phrasing. Incorporate slang and terminology used by riders naturally.
• •Emphasize "The Crew": Regularly feature team riders and the broader CULT community in content. Foster a sense of belonging and shared passion.
• •Show, Don't Just Tell: Utilize raw, action-packed visuals (photos and videos) that showcase the products in their intended environment – the streets, parks, and trails. Let the riding do the talking.
• •Maintain an Edge: Don't shy away from a slightly rebellious, non-conformist attitude that reflects the "CULT" name and the spirit of street BMX.
• •Focus on Durability and Rider Experience: Continuously highlight the quality, strength, and reliability of the products, connecting these features to the needs and experiences of dedicated BMX riders. Phrases like "built to last" or "handles whatever you throw at it" reinforce this.

Social Perception

leading and influential brand within the BMX community

Copy Examples

• •Built for the streets, proven by the CREW. Our [Product Name] doesn't flinch. Ride hard, stay true. #CultCrew #BMX
• •No gimmicks, just raw reliability. The [Product Name] is engineered for riders who demand strength and style. Maintain. Everyday. #CultBMX
• •From the back alleys to the big drops, CULT has your back. Gear up with the new [Product Name] and own your spot. #CultCrewWorldwide
• •This isn't just a bike part, it's a commitment. The [Product Name] – uncompromising quality for the dedicated rider. Join the CULT. #RideCult
• •Forged in the streets. Tested by the best. The [Product Name] delivers the performance you need and the style you crave. Unleash your ride. #CultBMXLife