Brand Tone

Passionate & Enthusiastic, Knowledgeable & Informative, Friendly & Approachable, Inspiring & Creative, Trustworthy & Quality-Focused

Brand Values

• •Quality
• •Variety & Discovery
• •Culinary Innovation
• •Customer Connection & Shared Moments
• •Wellness & Health
• •Sustainability & Ethical Sourcing
• •Heritage & Tradition

Best Practices

• •Emphasize 'Connection' and 'Moments': Consistently weave in language that evokes the warmth of shared experiences, family, and creating memories, reflecting the core vision.
• •Balance 'Gourmet' with 'Approachable': While highlighting the high quality and culinary aspects, maintain a friendly, welcoming tone that doesn't intimidate newcomers to tea or cooking with tea.
• •Always Circle Back to Quality and Freshness: Reinforce the commitment to sourcing the best teas and the unique flash-packing process in product descriptions and informational content.
• •Integrate the 'Culinary' Angle: Regularly suggest or feature the use of teas in recipes, even for traditional beverage teas, to reinforce this unique brand pillar. Provide practical tips and inspiration.
• •Highlight Ethical and Sustainable Practices: Ensure that messaging about plant-based materials and Ethical Tea Partnership sourcing is visible and consistently communicated as a key brand value.

Social Perception

Positive for Tea Quality & Variety, Appreciation for 'Cooking with Tea', Seen as Reliable, Mixed on Some Flavored Teas, Growing Eco-Consciousness, Family-Oriented & Trustworthy

Copy Examples

• •From Our Family Table to Yours: Brew Cherished Moments. At Culinary Teas, we believe tea is more than a drink – it’s an invitation to connect. Inspired by generations of shared laughter and stories around the teapot, we bring you high-quality, flavorful teas to help you create your own lasting memories. Explore our collection and let the warmth of tea enrich your gatherings.
• •Unleash Your Inner Chef: Discover the Secret Ingredient is Tea! Think tea is just for sipping? Think again! Our diverse range of gourmet teas doubles as a versatile culinary star. From smoky Lapsang Souchong rubs to delicate green tea infusions in your favorite desserts, explore a new world of flavor. Check out our blog for inspiring recipes!
• •Freshness You Can Taste, Quality We Guarantee. Why does our tea taste so good? We source from the finest gardens and flash-pack every order, ensuring minimal oxygen exposure. Taste the vibrant difference that true freshness and over 22 years of tea expertise make in every cup.
• •Sip Sustainably, Taste the Goodness. Enjoy your favorite brew knowing it’s kind to the planet. Our tea bags are 100% plant-based and plastic-free, and we partner with the Ethical Tea Partnership to support sustainable farming and fair conditions for tea workers. Good for you, good for the Earth.
• •Your Perfect Cup Awaits: Over 500 Teas to Explore. Whether you're a seasoned tea connoisseur or new to the world of loose leaf, we have a gourmet tea for every taste. From robust black teas to delicate herbals and exciting culinary blends, your next favorite is here. Need a recommendation? Our friendly team is here to help!