Brand Tone

Sophisticated yet Accessible: Passionate, knowledgeable, and dedicated to quality, empowering the home cook with gourmet language and emphasis on ease and convenience.

Brand Values

• •Quality & Expertise
• •Convenience & Accessibility
• •Authenticity & Diversity
• •Passion for Food

Best Practices

• •Lead with Quality and Expertise: Always ground the copy in the brand's history of working with chefs. Use phrases like "Chef-selected," "From our 25-year history," and "Restaurant-quality standards."
• •Balance Aspiration with Simplicity: Use sophisticated, evocative language to describe the food ("decadent," "authentic," "exquisite") but always pair it with a simple call to action that emphasizes ease ("ready to bake," "heats in minutes," "effortless entertaining").
• •Tell the Story Behind the Food: Don't just sell a product; sell its origin. Mention that the macarons are made in France, the pork is from Spain, or the green beans are grown in Brittany. This reinforces authenticity and value.
• •Focus on the "Why," Not Just the "What": Instead of saying "We sell frozen appetizers," say "Elevate your gatherings with sophisticated, effortless appetizers." Frame the products as solutions for a better culinary experience.
• •Maintain a Consistent Visual Language: Ensure that the high-quality, professional photography style is used across all platforms. The copy should reflect the premium nature of the visuals, creating a cohesive and trustworthy brand image. Visuals are a key driver in the food industry on social media.

Social Perception

Perceived as a legitimate and trustworthy source for high-quality, specialty frozen foods, a 'haven' for food lovers seeking hard-to-find international gourmet ingredients. Satisfaction with product quality is high, though it has a smaller digital footprint and minor occasional packaging issues.

Copy Examples

• •Don't just cook. Create. For over 25 years, we've supplied the world's best chefs. Now, we're bringing the secret ingredient to you. Experience the unparalleled flavor of our Spanish Iberico Pork. Your kitchen is now the hottest restaurant in town. #Cuisinery #GourmetAtHome #ChefInspired
• •Busy week? That doesn't mean you can't dine exquisitely. Our authentic French Cassoulet goes from freezer to table in just 15 minutes. Enjoy a chef-crafted meal without the chef-level effort. Hosting made easy, dining made delicious.
• •Remember the buttery perfection of a true Parisian croissant? We do. That's why we source our pastries directly from Europe, flash-freezing them to lock in that authentic flavor. Ready to bake in your own oven, our French Butter Croissants bring the bistro to your breakfast table. Shop our patisserie collection now.
• •Your Passport to Global Flavors. From savory Spanish charcuterie to delicate French desserts, explore a world of chef-curated cuisine without leaving home. Shop beyond borders, only at Cuisinery.
• •From serving 3-star restaurants to serving your dinner table. The 2020 pivot from our B2B roots at White Toque to the launch of Cuisinery Food Market taught us resilience. Our mission remains the same: to make exceptional quality food accessible. With 25+ years in the culinary world, we're proud to continue our tradition of excellence, one delivery at a time.