Brand Tone

Knowledgeable & Authoritative, Supplier-Focused/Professional, Helpful & Supportive (aspired), Traditional/Established

Brand Values

• •Comprehensive Selection/One-Stop Shop
• •Quality Materials
• •Innovation (historically)
• •Industry Support
• •Customer Service (stated)

Best Practices

• •Speak the Language of Makers: Use terminology that resonates with cuemakers, knife makers, and artisans (e.g., "ferrules," "shafts," "billets," "scales," "joint pins"). This demonstrates expertise and understanding of their needs.
• •Emphasize Quality and Precision: Consistently highlight the quality, origin, and unique properties of the materials. Use descriptive adjectives that convey durability, beauty, and performance.
• •Maintain a Professional and Knowledgeable Voice: Avoid overly casual language. The tone should be that of a trusted expert and reliable supplier in the industry.
• •Be Direct and Informative: Provide clear, concise, and factual information about products. Makers value detailed specifications and understanding what they are purchasing.
• •Showcase, Don't Just Tell: Use high-quality visuals (as seen on their Instagram) and customer testimonials or project features (if available) to demonstrate the potential of the materials and the success of those who use them. This reinforces the brand's value and expertise.

Social Perception

Go-To Supplier for Specialists, Reputable but with Occasional Hiccups, Valued for Unique Materials, Essential for the Craft

Copy Examples

• •cuestick.us: The Foundation of Your Finest Cue. For decades, master cuemakers and dedicated hobbyists have trusted Atlas materials. Discover our unparalleled selection of premium woods, innovative synthetics, and precision components to craft a cue that performs as beautifully as it looks. Build your legacy with cuestick.us.
• •Beyond the Break: Materials That Make the Masterpiece. At cuestick.us, we understand that every element matters. From our exclusive Elforyn ivory substitutes to the richest exotic hardwoods, we source and supply the finest materials for your custom cues, knives, and more. Explore the difference quality makes.
• •Your Vision, Our Components. Perfection, Achieved. Stop searching, start creating. cuestick.us is your one-stop shop for everything from durable ferrules and responsive tips to intricate inlay materials. Get the parts you need, backed by expert support, and bring your unique designs to life.
• •Don't Just Build a Cue. Engineer Excellence with cuestick.us. Precision. Performance. Passion. These are the hallmarks of a superior cue. At cuestick.us, we provide the meticulously sourced shaft dowels, joint pins, and advanced composite materials that turn craftsmanship into victory. Elevate your game from the workshop up.
• •The Secret Ingredient to a Legendary Cue? It Starts at cuestick.us. What sets a great cue apart? The quality of its heartwood, the resilience of its tip, the integrity of its construction. We supply the exceptional, the rare, and the essential. Join the artisans who choose cuestick.us for materials that inspire excellence.