Brand Tone

Passionate, Authentic, and Community-Focused

Brand Values

• •Quality & Curation
• •Accessibility for All Levels
• •Customer Service
• •Passion for the Sport

Best Practices

• •Lead with Passion, Follow with Product: Always frame your copy around the love of the game. Start with the feeling, the experience, or the community aspect, and then introduce the product as the tool to enhance that experience.
• •Use "We" and "Our": Consistently use personal and collective pronouns to reinforce that the brand is run by real people. Phrases like "Our commitment," "We believe," and "As players, we know" maintain the authentic, founder-led voice.
• •Balance Technical Specs with Sensory Language: While tip size, weight, and wood type are important, describe *how* a cue feels. Use words like "balance," "feedback," "smooth," "solid," and "responsive" to appeal to a player's sense of touch and performance.
• •Celebrate the Community: Regularly create content that isn't about selling. Share stories from local leagues, feature up-and-coming players, offer tips, or start discussions about classic matches. This builds the community value and positions the brand as a hub, not just a store.
• •Maintain an Inclusive Tone: Continue to speak to players of all levels. Avoid overly exclusive jargon. When explaining a feature, clarify *why* it matters to both a beginner learning cue ball control and an advanced player executing a complex safety shot. This will make the brand feel welcoming to the entire spectrum of enthusiasts.

Social Perception

Due to its recent launch, broad social perception is still forming. The initial perception, based on their self-presentation, is that of a specialist, player-run business. The few on-site reviews suggest early customers are satisfied with product quality. The lack of negative chatter online is a positive sign for a new company. The primary challenge will be building a wider reputation and gathering more public feedback to solidify this initial positive perception. The connection to local Somerset pool leagues provides a strong, grassroots foundation of trust.

Copy Examples

• •It's not just a game, it's a community. From the tension of a league final to a friendly knockabout on a Friday night, we live for it. That’s why we started Cuecorner—to share the passion. What’s your favourite cue sports memory? Let us know below! #Cuecorner #SnookerLife #UKPool
• •The Kemp & Kerslake Range: By Players, For Players. We wouldn't put our names on just any cue. The culmination of 30+ years of playing experience, each cue is hand-selected for superior balance, feel, and performance. This is the quality we trust for our own game.
• •Your Game, Our Passion. Expertly curated cues and accessories for every player, from your first break to your highest break. Free UK shipping on all orders.
• •That feeling of a new cue...
• •(Image: A close-up, beautifully lit shot of a cue's wood grain and splice work) Crafted for precision. Built for passion. Every detail matters when you're at the table. Find the cue that feels like an extension of you. Tap to shop our hand-selected collection. #CueSports #Billiards #SnookerCue