Brand Tone

Warm & Inviting, Comfort-Focused, Relatable & Approachable, Reassuring & Dependable, Positive & Gentle

Brand Values

• •Comfort
• •Quality & Durability
• •Versatility & Practicality
• •Accessibility
• •Innovation
• •Everyday Well-being

Best Practices

• •Prioritize "Feeling" Words: Consistently use vocabulary that evokes warmth, softness, coziness, and ease (e.g., "snuggle," "embrace," "gentle," "effortless," "inviting").
• •Speak with Warmth and Empathy: Address the audience in a friendly, understanding, and relatable manner. Frame product benefits around how they enhance the customer's everyday life and well-being.
• •Reinforce the "Layering Lifestyle": Continuously connect products back to the core concept of layering for versatile comfort in various situations, both indoors and out.
• •Show, Don't Just Tell, Comfort: Use descriptive language that helps the reader imagine the tactile sensation of the fabrics and the feeling of wearing the garments. Lifestyle imagery in campaigns should always reinforce this.
• •Maintain Authenticity and Trust: Highlight the brand's heritage and commitment to quality, but always in an approachable way. Avoid overly technical jargon unless explaining a specific fabric benefit clearly. Customer testimonials and user-generated content can bolster this.

Social Perception

Trusted Source of Comfort, High-Quality Basics, Associated with Coziness & Home, Reliable and Long-Standing, Practical and Functional

Copy Examples

• •Headline: Embrace the Softness. Live in Cuddl Duds. Body: Discover your new favorite layer of comfort. Our latest collection is designed with our signature softness to make every day feel a little cozier. Shop now and feel the difference. Call to Action: Find Your Cozy
• •Headline: From Sunrise to Sunset, Comfort Awaits. Body: Whether you're starting your day with a warm cup or winding down in the evening, Cuddl Duds offers the perfect layers to keep you comfortable, stylishly. Versatile, soft, and always inviting. Call to Action: Explore Everyday Layers
• •Headline: The Secret to All-Day Warmth? It's Cuddl Duds. Body: Don't let the chill get you down. Our innovative warm layers are designed to provide maximum coziness without the bulk, so you can move freely and stay comfortable, whatever the weather. Call to Action: Layer Up Your Life
• •Headline: Gift the Feeling of a Warm Hug. Body: Spoil yourself or someone special with the unparalleled comfort of Cuddl Duds. Perfect for cozy nights in and relaxed weekends, it’s more than clothing – it’s a feeling. Call to Action: Shop Comfort Gifts
• •Headline: Your Go-To for Effortless Comfort. Body: Cuddl Duds understands that true style is feeling good. Our super-soft fabrics and easy-to-wear designs make getting comfortable the simplest part of your day. #LiveInLayers Call to Action: Discover Softwear