Brand Tone

Playful and Encouraging, Educational and Supportive, Inspiring and Creative, Approachable and Friendly, Child-centric

Brand Values

• •Creativity and Self-Expression
• •Skill Development
• •Joy and Accomplishment
• •Educational Value
• •Quality and Simplicity
• •Sustainability
• •Family/Shared Activity

Best Practices

• •Always Prioritize Child-like Wonder: Use language that is playful, enthusiastic, and full of positive encouragement. Avoid overly technical jargon.
• •Emphasize Ease and Success: Continuously highlight how simple and achievable the projects are, focusing on the "I made this!" moment for the child.
• •Be Educational but Not Patronizing: Explain concepts clearly and simply. Frame sewing as a fun learning journey that builds valuable skills like creativity and fine motor control.
• •Maintain a Friendly and Approachable Voice: Whether it's social media responses or website copy, be warm, personal, and inviting. Share the founder's passion and story where appropriate.
• •Visual Consistency Reinforces Tone: Ensure all imagery and video content align with the playful, colorful, and child-focused tone of the copy. Show real children enjoying the process and their creations.

Social Perception

Innovative and Child-Friendly, High Quality and Educational, Empowering for Children, Trustworthy, Fun and Engaging, Positive Association with "Die Höhle der Löwen"

Copy Examples

• •Headline: Little Hands, Big Creations! ✨ Body: Watch your child beam with pride as they sew their very own cuddly friend with cuci cuci! Our easy-to-follow kits make learning to sew child's play. #CuciCuciKids #ProudCreator #DIYFun
• •Headline: Sew Easy, Sew Fun! 🧸 Body: Unlock your child's creativity with cuci cuci! Each kit has everything they need to learn, create, and play. From the first stitch to the final hug! #LearnToSew #CreativeKids #CuciCuciDE
• •Headline: From Kit to Cuddles in No Time! 🚀 Body: Our step-by-step guides and pre-printed patterns mean more fun and less fuss. Perfect for little beginners eager for their first sewing success! #KidsSewing #EasyPeasy #HandmadeJoy
• •Headline: More Than Just Sewing – It's an Adventure! 🌟 Body: cuci cuci kits aren't just about stitches; they're about building confidence, developing new skills, and making memories. Gift an experience! #EducationalToys #ScreenFreeFun #CuciCuciMagic
• •Headline: As Seen on Die Höhle der Löwen! 🦁 Body: Join the thousands of happy little sewers! Our award-winning kits are designed by a pedagogue to make learning to sew a joyful and rewarding experience. #DHDL #KidsCrafts #CuciCuciSuccess