Brand Tone

Authentic & Traditional, Artisanal & Quality-Focused, Warm & Welcoming, Innovative & Modern, Playful & Enticing, Passionate

Brand Values

• •Authenticity
• •Quality
• •Family & Heritage
• •Craftsmanship
• •Innovation
• •Customer Experience
• •Community

Best Practices

• •Embrace Storytelling: Consistently weave in the narrative of family heritage, the journey from Tehran to Perth, and the passion behind the brand. This creates an emotional connection and reinforces authenticity.
• •Highlight Quality and Freshness: Always emphasize the use of fresh, natural, and locally sourced ingredients, and the daily, handcrafted nature of the gelato. Use descriptive language that appeals to the senses (creamy, rich, vibrant).
• •Maintain a Warm and Inviting Voice: Use friendly, approachable language. Even when talking about the sophistication of the gelato, keep the tone welcoming. Phrases like "treat yourself," "discover," and "indulge" can be effective.
• •Balance Tradition with Modernity: Showcase the respect for traditional Italian methods while also highlighting innovative flavors and the brand's contemporary appeal (e.g., through sleek visuals, collaborations, and engagement with current social media trends).
• •Be Consistent Across Platforms, Adapting Slightly for Audience: While the core message of quality and authenticity should remain, adapt the tone slightly for different channels. Instagram and TikTok can be more playful and visual, while website copy might be slightly more detailed about the process and ingredients. Ensure the "Warm Smiles, Cold Gelato" feeling permeates all communications.

Social Perception

High-Quality & Delicious, Authentic Experience, Popular & Trendy, Friendly & Good Service, Innovative Flavors, Aesthetic Appeal

Copy Examples

• •Headline: From Our Family's Heart to Your Cone. Body: Experience the tradition of authentic Italian gelato, handcrafted daily in Perth with the freshest local ingredients and a touch of Persian heritage. Every scoop tells our story. #CucciniGelato #ArtisanGelato #FamilyRecipe
• •Headline: Taste the Passion. Discover the Craft. Body: At Cuccini Gelato, we don't just make gelato; we pour our passion into every batch. Using time-honored techniques and the finest natural ingredients, we're crafting your perfect moment of indulgence. What flavor will you choose today? #HandcraftedGoodness #PerthDesserts #GelatoLove
• •Headline: Warm Smiles, Cold Gelato, Unforgettable Flavours. Body: Step into Cuccini and let us treat you! From classic Fior di Latte to our signature Saffron Pistachio, find your bliss in every spoonful. Made fresh, served with a smile – that's the Cuccini promise. #CucciniExperience #PerthEats #SweetTreats
• •Headline: Where Tradition Meets a Dash of Deliciously New. Body: We honor the rich legacy of Italian gelato while daring to explore exciting new tastes. Discover unique flavors developed with passion, from our family to yours – a true taste of Iran meeting Australia. #GelatoInnovation #CucciniFlavours #SupportLocalWA
• •Headline: Your Daily Scoop of Happiness, Made From Scratch. Body: No shortcuts, just pure, natural ingredients transformed into Perth's finest gelato. From our kitchen to your hands, experience the dedication in every bite. Treat yourself to Cuccini today! #FreshGelato #MadeDaily #PerthFoodie