Brand Tone

friendly, joyful, and creative

Brand Values

• •Happiness/Joy
• •Quality
• •Creativity/Uniqueness
• •Customer Satisfaction
• •Sustainability/Social and Environmental Commitment

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, keywords, and phrases to use (and avoid) to ensure everyone writing for the brand is aligned. This guide should reiterate the friendly, joyful, and creative core.
• •Always Prioritize the Customer: Frame copy around the customer's benefit and the positive emotions (like happiness and surprise) the products evoke, aligning with the "A gift, a smile!" philosophy.
• •Embrace Storytelling: Share the inspiration behind products or highlight the craftsmanship to connect with customers on a more personal and creative level.
• •Be Authentic and Transparent: Reflect the brand's commitment to sustainability and quality honestly in product descriptions and communications.
• •Maintain Consistency Across All Channels: Ensure the friendly, joyful, and creative tone is present in website copy, social media posts, email newsletters, and customer service interactions for a cohesive brand experience.

Social Perception

positive, with customers expressing satisfaction with product quality and service

Copy Examples

• •Spark a smile with a Cucawik surprise! ✨ Our [Product Name] is crafted to bring a little sunshine to your day (or someone else's!).
• •Handmade happiness, delivered to your door. Discover the unique charm of our [Product Category] collection – because life’s too short for ordinary!
• •Looking for the perfect gift? Give the gift of joy with Cucawik! Our [Product Name] is more than just an item, it’s a smile waiting to happen.
• •Brighten your world with Cucawik! 🎨 Our [Product Name] features an exclusive design you won't find anywhere else. Sustainable style, made with love.
• •Join the Cucawik family and share the smiles! Tag us in your photos with #CucawikJoy – we love seeing our creations out in the wild!