Brand Tone

Empowering and Motivational, Practical and Results-Oriented, Community-Focused and Supportive, Accessible and Inclusive, Modern and Engaging, Professional and Informative

Brand Values

• •Transformation
• •Employability
• •Accessibility & Inclusivity
• •Practicality
• •Community
• •Innovation
• •Social Impact

Best Practices

• •Always Emphasize Transformation and Empowerment: Frame messages around how Cubos Academy helps individuals change their lives and achieve their potential in the tech industry.
• •Highlight Practicality and Employability: Consistently mention hands-on projects, real-world relevance, and strong graduate employment outcomes. Use statistics where possible (e.g., employability rate).
• •Maintain a Supportive and Accessible Voice: Even when professional, ensure the language is encouraging, inclusive, and easy to understand. Clearly explain programs like "Sucesso Compartilhado" to reinforce accessibility.
• •Adapt Tone to the Platform, but Keep Core Values Consistent: While TikTok content can be playful and website content more formal, the underlying values of transformation, practicality, and support should always shine through.
• •Incorporate Student Success and Community: Regularly feature testimonials, student projects, and community highlights to provide social proof and reinforce the supportive environment. This humanizes the brand and makes success feel tangible.

Social Perception

Positive Reputation as an EdTech Provider, Valued for Accessibility, Seen as a Pathway to Tech Careers, Some Skepticism (common in the bootcamp industry), Recognized for Social Initiatives

Copy Examples

• •Headline: Transform Your Future with Tech. Pay Only When You're Hired. Body: Ready to launch a high-growth career in software development, data science, or UX/UI design? At Cubos Academy, we provide the practical skills and industry connections you need to succeed. Our "Shared Success" model means you invest in your future, and we invest in you. Learn more and apply today! Call to Action: Start Your Transformation.
• •Headline: More Than a Course. A Career Launchpad. Body: Don't just learn to code – build your portfolio, connect with hiring partners, and join a vibrant community of tech professionals. Cubos Academy is dedicated to your employability. 91% of our graduates land jobs in tech. Are you next? Call to Action: Explore Our Courses.
• •Headline: Your Tech Dream, Within Reach. Body: Worried about the cost of quality tech education? We believe everyone deserves a chance to thrive in the digital economy. With flexible payment options and scholarship opportunities, Cubos Academy makes your tech career dream an accessible reality. Call to Action: Discover Payment Options.
• •Headline (Social Media - Instagram/TikTok): From Zero to Hired! 🚀 Caption: Ever thought of a career in tech but didn't know where to start? 🤔 Our students go from learning the basics to landing amazing jobs. Practical projects, awesome mentors, and a community that cheers you on! ✨ #TechCareer #CubosAcademy #LearnToCode #DreamJob #CareerChange #SucessoCompartilhado Visual: Fast-paced video montage of student success stories, classroom activities, and fun moments.
• •Headline (Blog Post/Informative Ad): The Skills the Tech Market Demands. Delivered. Body: Stop guessing what employers want. Cubos Academy’s curriculum is built with direct input from industry leaders, focusing on the practical skills and real-world projects that get you hired. We're not just teaching theory; we're building careers. Call to Action: See Our Curriculum.