Brand Tone

Enthusiastic & Passionate, Informative & Expert, Community-Oriented, Professional & Quality-Focused, Accessible & Inclusive

Brand Values

• •Quality & Performance
• •Customer Experience & Service
• •Passion for Cycling
• •Accessibility & Availability
• •Innovation
• •Community Engagement

Best Practices

• •Always Lead with Passion and Enthusiasm: Every piece of copy, whether it's a product description or a social media post, should convey a genuine excitement for cycling and the CUBE brand. Use vibrant language and focus on the joy and adventure of riding.
• •Balance Expertise with Accessibility: While showcasing technical knowledge and the quality of CUBE bikes, ensure the language is understandable and welcoming to all levels of cyclists. Avoid overly technical jargon where possible, or explain it clearly.
• •Foster a Sense of Community: Encourage interaction, use user-generated content (with permission), and speak to customers as fellow cycling enthusiasts. Frame Cubestores.nl not just as a retailer, but as a hub for CUBE riders.
• •Prioritize Honesty and Transparency: While highlighting the positives, ensure information is accurate (e.g., stock levels, product features). If addressing potential customer concerns (like those found in reviews), do so constructively and transparently in broader communications where appropriate (e.g., blog posts about service improvements).
• •Adapt to the Platform, Maintain Core Values: While the tone can be more informal on TikTok than on a detailed blog post, the core values of quality, passion, and expertise should always shine through. Ensure the underlying message remains consistent with the CUBE brand identity.

Social Perception

As a CUBE Specialist, Knowledgeable but with Service Inconsistencies, Quality Products, Growing Presence, Community Hub for CUBE Enthusiasts

Copy Examples

• •Headline: Your Next Adventure Starts Here. Discover the Perfect CUBE Bike. Body: Whether you're tackling rugged trails, cruising city streets, or chasing new personal bests on the road, we have the CUBE bike engineered for your passion. Explore our 2025 range and experience German precision on two wheels. #CUBEbikes #CyclingAdventure #CubestoresNL
• •Headline: More Than Just a Bike Shop. We're Your Cycling Partners. Body: At Cubestores.nl, we share your love for the ride. Our experts are here to help you find the ideal bike, get the perfect fit with idMatch, and keep your CUBE in peak condition at our workshops. Join the CUBE community! #BikeLife #CUBEcommunity #ExpertAdvice
• •Headline: Feel the CUBE Difference: Quality, Innovation, Performance. Body: Why choose CUBE? Because every bike is a masterpiece of German engineering, built with passion and precision for an unparalleled riding experience. From award-winning e-bikes to race-ready machines, find your ultimate ride with us. #GermanEngineering #Innovation #RideCUBE
• •Headline: New CUBE Collection Has Dropped! Gear Up for Greatness. Body: Fresh designs, cutting-edge tech, and the CUBE quality you trust. Check out the latest arrivals – from versatile hybrids to powerful e-MTBs. Plus, get 15% off your first order of clothing & accessories when you sign up for our newsletter! #NewArrivals #BikeGear #CubestoresNL
• •Headline: From First Pedals to Podium Finishes: CUBE for Every Rider. Body: We believe cycling is for everyone. That's why we offer a huge range of CUBE bikes, for kids just starting out, daily commuters, and seasoned pros. Our friendly team is ready to guide you to the bike that fits your journey. #CyclingForAll #FamilyCycling #YourPerfectBike