Brand Tone

Supportive & Empathetic, Innovative & Modern, Reassuring & Trustworthy, Relatable & Friendly, Efficient & Practical

Brand Values

• •Convenience & Time-Saving for Parents
• •Health & Safety
• •Innovation & Problem-Solving
• •Quality & Reliability
• •Community & Support
• •Sustainability (mentioned in About Us)

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (supportive, innovative, reassuring, relatable, efficient), key messaging points, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Always Speak from the Parent's Perspective: Use "you" and "your" to address the parent directly. Empathize with their challenges ("We know how tiring...") and highlight benefits that resonate with their needs (more time, less stress, baby's safety).
• •Balance Innovation with Reassurance: While highlighting the "futuristic" and "revolutionary" aspects of the product, always ground it in the tangible benefits of safety, hygiene, and reliability that parents need to trust.
• •Be Authentic and Relatable, Especially on Social Media: Use user-generated content, share real parenting moments (even the messy ones, if appropriate for the specific campaign), and use a conversational, approachable language. Avoid overly technical jargon unless explaining a specific safety or tech feature clearly.
• •Focus on Benefits, Not Just Features: Instead of just saying "steam sterilization," explain "chemical-free steam sterilization that eliminates 99.9% of germs, keeping your baby safe." Connect every feature to a direct parental benefit (e.g., "automatic cleaning" = "more free time for you").

Social Perception

Positive, Life-Saver/Game-Changer, Time-Saver, Effective Cleaner, Responsive Customer Service, Premium Product

Copy Examples

• •Instagram Post (Image: A calm parent relaxing while Cubbi works in the background): Copy: "More cuddles, less scrubbing. ✨ Reclaim your precious moments while Cubbi handles the bottle hustle. Our automatic washer & sterilizer gives you back time, so you can focus on what truly matters. #GetCubbi #ParentingWin #TimeSaver #ModernParenthood" Tone: Supportive, efficient, relatable.
• •Facebook Ad (Video: Quick demo of Cubbi in action, showing ease of use): Headline: Tired of Endless Bottle Washing? There's a Smarter Way! Body: "Meet Cubbi: The revolutionary automatic baby bottle washer, cleaner & sterilizer that gives you sparkling, hygienic bottles in minutes – hands-free! 👶💧 Say goodbye to the sink-side struggle and hello to more 'me' time (or 'we' time!). Safe, effective, and designed by parents, for parents. Learn more & get yours! [Link]" Tone: Problem-solving, innovative, reassuring.
• •Website Homepage Banner: Headline: The Future of Baby Bottle Cleaning is Here. Sub-headline: "Get hours back every week with Cubbi. Effortless, automatic cleaning and medical-grade sterilization for your peace of mind and baby's health. Welcome to easier parenting." Tone: Innovative, reassuring, efficient.
• •TikTok Video Script (Voiceover for a quick, satisfying cleaning cycle shot): (Sound: Upbeat, trending audio) Text on screen: "POV: You just discovered the ultimate parenting hack." Voiceover: "Bottles piling up? Not anymore! Cubbi takes 'em from yucky to squeaky clean AND sterilized, all while I actually finish my coffee. Seriously, where has this been all my life?! Link in bio! #GetCubbi #BabyBottleWasher #ParentingHack #MomLife #DadLife" Tone: Relatable, humorous, efficient, modern.
• •Email to New Subscribers (After signing up for a newsletter): Subject: Welcome to the Cubbi Family! Let's Make Parenting a Little Easier. Body: "Hey [Parent's Name], We're so thrilled to have you join the Cubbi community! As parents ourselves, we know the journey is beautifully chaotic. That's why we created Cubbi – to give you one less thing to worry about. Our mission is to bring innovative, safe, and time-saving solutions to your home, starting with sparkling, sterile baby bottles at the touch of a button. Explore how Cubbi can change your daily routine [Link to Product Page] and feel free to reach out if you have any questions. We're here for you!" Tone: Welcoming, empathetic, supportive, trustworthy.