Brand Tone

Supportive & Empathetic, Friendly & Approachable, Informative & Trustworthy, Proudly Canadian & Community-Oriented, Playful & Modern

Brand Values

• •Support & Empathy for Parents
• •Innovation & Quality
• •Safety & Trust
• •Inclusivity & Diversity
• •Canadian Identity
• •Customer-Centricity

Best Practices

• •Always write from a place of understanding the challenges and triumphs of new parenthood. Use language that shows you "get it."
• •Avoid overly formal or technical jargon unless necessary (and then explain it simply). Imagine you're talking to a friend.
• •Frame products and content around how they help and support parents, making their lives easier or more enjoyable.
• •Subtly weave in the Canadian identity and ensure messaging reflects values of kindness, fairness, and inclusivity.
• •Continue to clearly communicate the benefits of the Health Canada license and be open about product features and customer experiences.

Social Perception

Positive, Trustworthy & Reliable, Excellent Customer Service, Innovative & Mom-Focused, Valued Canadian Brand

Copy Examples

• •Tired of being tethered? 🤱‍♀️ Our Suprema wearable breast pump lets you reclaim your time, mama! Quiet, comfy, and Health Canada approved – because you deserve to pump with freedom and peace of mind. Join the Cubba Bubba family and make your parenting journey a little easier (and a lot more you!). #CubbaBubba #WearablePump #CanadianMoms #MomLifeMadeEasy #HandsFreePumping
• •Meet the Suprema – your new breastfeeding bestie! Designed by a mama, for mamas, this little wonder is all about giving you back your freedom. With hospital-strength suction, whisper-quiet operation, and a design so discreet you can conquer your day while you pump, it’s the support you’ve been dreaming of. Plus, as the first Canadian brand of wearables licensed by Health Canada, you know you and bébé are in safe hands. Ready to feel the Cubba Bubba difference?
• •You’ve Got This, Mama! ✨ Take 15% Off Your Cubba Bubba Pump!
• •Hey Super Mama! We know you’re juggling a million things (sometimes literally!). At Cubba Bubba, we’re not just about innovative pumps; we’re about YOU. That’s why we’re passionate about finding ways to sprinkle a little more ease and joy into your day. Today, let’s talk about the most important person in your baby’s world: you, and how a little self-care can go a long way...
• •Parenting win for the day? 🎉 A) Baby slept through the night! B) Actually drank my coffee HOT! C) Pumped hands-free with my Cubba Bubba! 😉 D) All of the above (you rockstar!) (Share your wins with us! We love celebrating with our Cubba Bubba community!)