Brand Tone

Empowering, Body-Positive, Trendy, Youthful, Approachable, Friendly, Confident, Bold

Brand Values

• •Inclusivity & Body Positivity
• •Quality & Affordability
• •Style & Fashion-forwardness
• •Customer-centricity
• •Sustainability (emerging)
• •Empowerment

Best Practices

• •Embrace "Real Talk": Use authentic, relatable language. Avoid overly corporate jargon. Speak to your audience like a supportive and trendy friend.
• •Highlight Empowerment & Confidence: Frame product benefits around how they make the wearer *feel* – strong, confident, beautiful, unstoppable. Use power words.
• •Show, Don't Just Tell, Inclusivity: Consistently feature diverse body types in visuals and ensure copy resonates with a wide range of women. Celebrate individuality.
• •Stay Current & Engaging: Incorporate relevant social media slang (when appropriate and authentic), emojis, and interactive questions to boost engagement and reflect a youthful, energetic vibe.
• •Be Benefit-Driven with a Dash of Sass: Clearly communicate product features (e.g., squat-proof, tummy control, breathable fabric) but inject personality and a touch of playful confidence into the descriptions. Let the brand's bold spirit shine through.

Social Perception

Positive, Trusted by Influencers, Community-focused, Associated with Confidence

Copy Examples

• •Instagram Post (Image: Diverse group of women laughing in Cuban Fit gear): "Squad goals just hit a new level of fierce. 🔥 Unleash your power, own your curves, and feel amazing doing it. Our latest collection is designed for EVERY body to move, groove, and conquer. #CubanFit #EmpoweredByFit #RealBodiesRealFit"
• •Facebook Ad (Carousel showing different sets): "Stop scrolling, start glowing! ✨ From breathable leggings that hug you right to tops that turn heads, Cuban Fit is your new go-to for activewear that’s as stylish as it is supportive. Affordable luxury for your everyday slay. Shop the looks! 👉 [Link]"
• •TikTok Video Caption (User transitioning from PJs to a vibrant Cuban Fit set): "Level up your lounge game AND your gym game. 🚀 Who says comfy can't be fire? Cuban Fit bringing you all the vibes. What color are you rocking today? #CubanFitGlowUp #ActivewearFashion #FeelGoodFit"
• •Email Subject Line (for a new collection launch): "💥 You Asked, We Listened! The [New Collection Name] Is HERE! 💥 Email Body Snippet: Hey Fit Fam! Get ready to obsess. Our brand new [New Collection Name] has just dropped, packed with the buttery-soft fabrics you love and bold new designs that scream confidence. Designed with YOU in mind. Because looking good and feeling unstoppable is always the mood. Shop now before it sells out (again!)."
• •Product Description Snippet (for a pair of high-waisted leggings): "Meet your new obsession: The Glow Girl 2.0 Legging. Engineered with our signature high-waistband for that 'held-in' magic and a fabric so comfortable, you'll forget you're wearing them (almost!). Squat-proof, sweat-wicking, and 100% ready to help you crush your goals. Warning: May cause extreme confidence."