Brand Tone

sentimental, intimate, and friendly

Brand Values

• •Emotional Connection
• •Delicacy and Detail
• •Meaningfulness
• •Accessibility
• •Customer Focus

Best Practices

• •Always Lead with Emotion: Start every piece of copy by focusing on the feeling you want to evoke—love, gratitude, joy, connection. The product is the medium, but the emotion is the message.
• •Use "You" and "Your": Speak directly to the customer to create a personal and intimate conversation. Frame the product benefits around their life and their relationships (e.g., "A gift you can give," "To remind her of your bond").
• •Create a Keyword Glossary: Develop a list of on-brand words and phrases (e.g., "detail," "connection," "unforgettable," "symbol," "to share," "a reminder") and use them consistently across all platforms.
• •Embrace Simplicity and Delicacy in Language: Just as the jewelry is delicate, the language should be as well. Avoid overly complex, loud, or aggressive sales language. Keep sentences clear, gentle, and heartfelt.
• •Let Customer Stories Shape Your Content: Actively feature testimonials and user-generated content. Frame these stories in the brand's sentimental tone, showing real-world examples of how the jewelry helps people express "cuánto se quieren."

Social Perception

The public and its customers perceive 'cuantotequiero.com' as a reliable and charming online store for gift-giving. It is seen as a go-to option for finding a special yet affordable detail for loved ones. The brand is associated with positive emotions, special occasions like anniversaries and birthdays, and the act of showing appreciation. Its specialization in "bisutería" (costume jewelry) is well understood, and customers value the design and sentiment over the intrinsic value of the materials.

Copy Examples

• •Introducing our new Constellation Necklace. A little piece of the sky to remind her that your love is infinite. Tag the person who is your entire universe. ✨ #HechoConAmor #RegalaEstrellas
• •Mom deserves more than just a 'thank you.' Say it with a detail that will last forever. Our personalized initial bracelets are the perfect way to tell her 'cuánto la quieres.' Order now for guaranteed delivery. ❤️
• •Symbols that unite. Stories that last. Find the perfect piece of jewelry to tell your story. Free shipping on orders over $50.
• •Still thinking about that special someone? A small detail can make a big difference. Discover our new arrivals and find another reason to say 'I love you.' As a thank you, here is 10% off your next purchase.
• •More than a necklace, it's a promise. This delicate heart, crafted in a minimalist style, is a constant reminder of the affection and connection you share. The perfect gift for anniversaries, birthdays, or just because. Let it beat close to her heart, just like your love.