Brand Tone

aspirational and elegant

Brand Values

• •Originality and Artistry
• •Quality
• •Personalization
• •Emotional Connection
• •National Pride

Best Practices

• •Lead with Emotion, Support with Quality: Start with aspirational language about transforming a space or the feeling a piece evokes. Follow up with tangible proof points like "museum quality," "handmade," or "premium materials" to build trust.
• •Champion the Artists: Consistently use phrases like "Hecho a mano por artistas mexicanos" or "Supporting local talent." This reinforces the brand's core value of originality and national pride.
• •Use Elevated Language: Employ sophisticated and descriptive words. Instead of "nice painting," use "serene landscape," "vibrant abstract," or "elegant composition." This matches the premium positioning of the products.
• •Focus on "Transformation," Not Just "Decoration": Frame the product's purpose as an upgrade to a lifestyle or space. Use words like "transform," "elevate," "inspire," and "complete" to convey a deeper benefit beyond simply filling a blank wall.
• •Maintain a Consistent Voice Across Platforms: While the tone on TikTok can be more direct and personal, it should still feel elegant. Avoid overly casual slang or memes that could dilute the brand's premium, art-focused identity. The core values of quality, artistry, and emotional connection should be evident in every post and description.

Social Perception

premium, trustworthy source for decorative art in Mexico. The professional website, clear value proposition (handmade, custom, high-quality), and active social media presence create an image of a legitimate and specialized business. Customers are likely to be those who are actively seeking to invest in their home's aesthetic and value unique, artist-made pieces over generic, mass-produced decor.

Copy Examples

• •Experience art that breathes life. Our 'Olas del Mar' canvas, meticulously hand-painted by Mexican artists, captures the serene power of the ocean. Crafted with museum-quality materials, it's not just a painting—it's a window to tranquility. Bring the eternal calm of the sea into your home.
• •Why settle for the ordinary? At Cuadros Originales Monterrey, we believe your space should be a reflection of you. That’s why every piece is 100% original, handmade with passion, and ready to tell your story. Decorate with intention. Invest in art that inspires.
• •Your vision, our canvas. Don't just find art that fits your wall—create it. We specialize in custom pieces, turning your unique ideas into a masterpiece for your home or office. Choose your style, your colors, and your size. Let's create something original, together.
• •Home is where your story begins. And every corner should be filled with love and inspiration. Our 'Abrazo Celestial' collection is designed to bring a sense of peace and divine elegance to your most cherished spaces. Bless your home with art that has a soul.
• •Art, ready for you. No waiting. We have over 300 unique, hand-painted works in stock for immediate national delivery. Find the perfect piece that speaks to you on our website and have it transforming your space in days. Your instant home upgrade is just a click away.