Brand Tone

Professional and Expert, Solution-Oriented and Supportive, Reliable and Trustworthy, Innovative, Approachable (in customer service)

Brand Values

• •Customer Success & Partnership: "Helping each CTL customer achieve success is our north star." They aim to be a technology partner, providing tailored solutions and support.
• •Innovation & Technology Leadership: Providing "award-winning technology products" and "newest innovations" in ChromeOS solutions.
• •Quality and Reliability: Emphasized through their long history, comprehensive services, and OEM-quality protection plans.
• •Service and Support: Offering "nimble and responsive service," "1:1 support and care," and a "5-day service turnaround guarantee."
• •Sustainability and Social Responsibility: As a Certified B Corp™, CTL is committed to these principles, including planting a tree for every order on ctl.net.
• •Problem Solving & Empowerment: "Our team is here to resolve problems...so you can concentrate on what matters." "Empowering success in schools and workplaces."
• •Digital Equity and Inclusion: Mentioned as a problem their solutions help address.

Best Practices

• •Emphasize Solutions, Not Just Products: Frame copy around how CTL's technology and services solve specific problems or meet the needs of educational institutions and businesses in Spain. (e.g., "Overcome deployment challenges with our expert configuration services.")
• •Maintain a Professional yet Accessible Voice: Use clear, concise language that conveys expertise without being overly technical or alienating. When discussing technical features, explain the benefits in practical terms.
• •Highlight Partnership and Support: Consistently reinforce CTL's role as a supportive technology partner, emphasizing lifecycle services, customer care, and dedication to client success.
• •Showcase Trust and Reliability: Incorporate elements that build trust, such as years of experience, Google Premier Partner status, B Corp certification, and customer testimonials (if available for the Spanish market, or use global ones judiciously).
• •Localize Appropriately for the Spanish Market: While maintaining the global brand's core values and tone, ensure that language, cultural references (if any), and specific market needs (e.g., educational system nuances in Spain) are acknowledged where relevant. The `es.ctl.net` site already does this to a large extent.

Social Perception

For those aware of CTL (computing solutions): Likely perceived as a specialized provider of ChromeOS devices and services, particularly strong in the education and enterprise markets. The B Corp certification and tree-planting initiative could foster a positive image among environmentally and socially conscious customers. Positive customer service reviews enhance this perception. Potential for Confusion: The common acronym "CTL" used by various unrelated entities in Spain (logistics, packaging, teqball, research) could lead to brand dilution or confusion among the general public if marketing efforts are not clearly targeted. Shopify Platform Perception: While Shopify is a legitimate platform, some users express caution about ".myshopify.com" stores in general due to past experiences with scam sites. However, CTL's established main website (`es.ctl.net`) and clear business information should mitigate this for `ctlspain.myshopify.com`. Limited Public Data for "CTL Spain": There's a lack of widespread public discussion or reviews specifically for "CTL Spain" as the computing solutions provider. Most reviews and detailed information refer to the global CTL brand.

Copy Examples

• •Headline: Equip Your Future: Robust Chromebooks and Expert Support for Spanish Schools. Body: CTL Spain empowers the next generation with reliable ChromeOS technology. Discover tailored solutions designed for seamless learning and backed by our dedicated lifecycle support. Let us handle the tech, so you can focus on education.
• •Headline: Streamline Your Business Operations with CTL Chromeboxes in Spain. Body: Boost productivity and security with powerful Chromebox solutions from CTL Spain, a Google Premier Partner. We offer customized configurations and expert deployment for enterprises across Spain.
• •Headline: More Than Just Devices: Your Technology Partner for Growth in Spain. Body: At CTL Spain, we provide award-winning ChromeOS hardware and comprehensive services that adapt to your unique needs. From initial consultation to ongoing support, we're invested in your success.
• •Headline: Sustainable Tech, Powerful Performance: Choose CTL Spain. Body: As a Certified B Corp™, CTL is committed to responsible technology. Equip your Spanish organization with high-performance Chromebooks and Chromeboxes, knowing you're partnering with a company dedicated to a greener future.
• •Headline: Seamless Collaboration Starts Here: Google Meet Solutions by CTL Spain. Body: Connect your teams effortlessly with Google Meet hardware and expert support from CTL Spain. We provide reliable video conferencing solutions to keep your Spanish business moving forward.