Brand Tone

Sophisticated & Serene

Brand Values

• •Health-Consciousness
• •Modern Sophistication
• •Sensory Experience
• •Innovation

Best Practices

• •Use Aspirational and Sensory Language
• •Maintain a Minimalist Visual Aesthetic
• •Emphasize "Nicotine-Free" as a Positive Choice
• •Focus on the "Moment"
• •Engage with Calm Confidence

Social Perception

As a smoking cessation aid, a trendy, relaxing lifestyle accessory, and a stylish and convenient product.

Copy Examples

• •Your 3 PM Reset. Long meeting? Endless inbox? Find your calm in the chaos. With C-Tec, you can inhale a moment of serenity. Choose your flavor—from rich Espresso to bright Crystal Menthol—and exhale the stress. Nicotine-free, full of flavor.
• •New Flavor, New Mood: Golden Muscat has arrived. Sweet, refreshing, and perfectly balanced. We’ve captured the essence of sun-ripened muscat grapes in our latest nicotine-free flavor mist. Elevate your breaktime with a touch of luxury.
• •The Art of a Flavorful Life. You already know the simple pleasure of a C-Tec moment. Why not share it? For a limited time, when you refer a friend, you both receive a complimentary flavor cartridge of your choice. Help them discover a cleaner, more flavorful way to unwind.
• •Sunday Essentials. Fresh coffee, a good book, and the gentle aroma of our Fresh Berry flavor mist. This is self-care, simplified. How are you spending your moment of peace? #CTecLifestyle #NicotineFree #FlavorMist
• •More Than a Vape. It's a Ritual. The C-Tec DUO is designed for the modern individual. It’s not about nicotine; it’s about the experience. Each cartridge delivers a pure, vitamin-infused flavor mist, offering a sophisticated and clean way to pause and recharge. With its minimalist design and effortless cartridge system, it’s the perfect companion for your daily rituals.