Brand Tone

Friendly, Encouraging, and Approachable

Brand Values

• •Family-centric
• •Empowerment and Confidence
• •Passion for Fashion
• •Customer Connection

Best Practices

• •Always Lead with "Why": Start with the core values. Frame product announcements and marketing messages around the concepts of confidence, family, and passion, not just the item itself.
• •Maintain a Conversational Voice: Write as if you are speaking to a friend. Use "you" and "we" to create a direct connection. Ask questions in social media captions to encourage engagement and build community.
• •Tell Your Story Repeatedly: Consistently weave the mother-daughter and family-owned narrative into your content. This is a unique selling proposition that builds trust and emotional connection.
• •Use Empowering Language: Employ words and phrases that uplift and inspire. Focus on how the clothing makes the customer feel (e.g., "unstoppable," "radiant," "effortlessly chic") rather than just how it looks.
• •Be Personable in All Communications: Ensure that every customer interaction, from an email reply to a social media comment, reflects the friendly, approachable, and helpful tone of the brand. This consistency builds brand integrity.

Social Perception

The public perception of CTG Boutique appears positive within its sphere of influence. Customer interactions on their Facebook page are favorable, with comments typically focusing on product appreciation and inquiries about size and availability. The brand is responsive and maintains a positive rapport with its audience. There is a lack of widespread negative reviews or complaints in the public domain, suggesting a generally satisfied customer base. However, the brand's online presence is modest, with limited visibility beyond its direct website and Facebook page, indicating an opportunity for growth in brand awareness.

Copy Examples

• •Just in: the dress that will make you feel as amazing as you are! ✨ Created by our mother-daughter team with a passion for confidence, this piece is more than just fabric—it's a feeling. Ready to find your new favorite? Shop our latest collection now! #CTGStyle #FamilyFashion #FeelConfident
• •Welcome to CTG Boutique – Where Fashion is Family. We believe every woman deserves to shine. Discover curated styles designed to make you feel beautiful, confident, and unapologetically you.
• •Subject: A little confidence, delivered. Hi [Customer Name], From our family to your wardrobe, we've picked styles we know you'll love. Because for us, fashion isn't just about clothes; it's about the confidence to conquer your day. Find a piece that tells your story. With love, The CTG Family
• •Tired of clothes that don't make you feel incredible? At CTG Boutique, we get it. As a mother-daughter owned brand, we hand-pick every item to help you look and feel your best. Discover fashion that's as authentic as you are. Your new favorite outfit is waiting!
• •Product: The "Weekend Getaway" Maxi Dress. This isn't just a dress; it's your new go-to for instant confidence. Designed to flow with you, its effortless style is perfect for brunch with friends or a sunset stroll. We chose this piece because it embodies everything we love: comfort, beauty, and that special spark. Pair it with your favorite sandals and get ready to turn heads.