Brand Tone

Sophisticated & Elegant, Minimalist & Architectural, Innovative & Conceptual, Artistic & Evocative, Confident & Understated, Functional & Ergonomic

Brand Values

• •Design Excellence & Innovation
• •Functionality & Ergonomics
• •Quality Craftsmanship & Materials
• •Architectural & Geometric Inspiration
• •Creative Expression & Individuality
• •Timelessness
• •Inspiration from Duality (Coast & Sky)

Best Practices

• •Embrace Elevated Simplicity: Use clear, concise language that is also sophisticated and evocative. Avoid overly casual slang or jargon that doesn't align with the brand's elegance. Think poetic yet precise.
• •Highlight Design & Material Narratives: Weave in stories about the inspiration behind designs, the innovative nature of the materials used, and the architectural or geometric principles at play. This reinforces the brand's core values.
• •Focus on "Wearable Art" & Ergonomics: Emphasize how the bags are an extension of the wearer, designed for movement and seamless integration with the body, rather than just being containers. Use terms like "sculpted," "ergonomic," "flows," "integrates."
• •Maintain Visual & Textual Harmony: Ensure that the tone of the copy perfectly complements the minimalist, artistic, and high-quality aesthetic of the brand's visuals. The language should feel as intentionally designed as the products themselves.
• •Speak to the Discerning Individual: Address the audience as intelligent, creative, and appreciative of unique design and quality. The copy should resonate with their desire for items that are both functional and expressive of their individuality.

Social Perception

High-End & Premium, Design-Focused & Avant-Garde, For Creatives & Professionals, Innovative & Forward-Thinking, Durable & Well-Crafted, Distinctive & Statement-Making, Global & Parisian Chic

Copy Examples

• •Introducing the Isar Air 'Zephyr'. Engineered for lightness, sculpted for flow. Experience ethereal design without compromising an ounce of our iconic architectural form. Pre-order yours and redefine your carry.
• •(Image: Close-up of a unique fabric texture or structural detail of a bag) Where material innovation meets organic geometry. Every fold, every texture, a dialogue between form and the space it inhabits. Discover the [Product Name]. #coteetciel #DesignInnovation #ArchitecturalCarry
• •côte&ciel: Explore New Geometries of Movement.
• •Born in Paris, between the coast and the sky, côte&ciel is an ongoing exploration. We don't just make bags; we sculpt space, innovate with materials, and design for a life in motion. Each piece, a testament to ergonomic artistry.
• •The ISAR: An icon of architectural design and ergonomic comfort. Its avant-garde silhouette conceals a meticulously organized interior, adapting to your essentials with fluid grace. Crafted from [Material e.g., EcoYarn], it's a statement in sustainable innovation and a companion for the creative journey.