Brand Tone

enthusiastic, confident, and expert

Brand Values

• •Performance
• •Quality
• •Expertise & Specialization
• •Customer Focus
• •Passion

Best Practices

• •Use Strong, Action-Oriented Verbs: Employ words that convey power, capability, and excitement (e.g., "unleash," "dominate," "transform," "elevate," "experience").
• •Highlight Expertise and Authority: Reference specialization (e.g., "NZ's Ranger specialists," "official partner"), quality assurance ("CTB-approved," "tried and tested"), and knowledge confidently.
• •Speak the Enthusiast's Language: Incorporate terms and references that resonate with a performance-focused automotive audience (e.g., "supercharged," "performance packages," "track-proven," "aggressive styling") without being overly jargonistic for broader appeal.
• •Maintain Enthusiasm and Passion: Let genuine excitement for the vehicles and modifications shine through in the copy. Use evocative descriptions that tap into the feeling of driving an upgraded vehicle.
• •Focus on Benefits and Transformation: While detailing products is important, emphasize what the upgrades *do* for the vehicle and the owner – enhanced performance, superior aesthetics, a more commanding presence, or a unique identity.

Social Perception

CTB Performance and Accessories is perceived as a leading and reputable specialist in New Zealand for Ford performance parts and accessories, particularly for Ranger, Everest, and Mustang models. They are seen as official and knowledgeable, being key distributors for recognized international brands like RTR and Roush. Their association with motorsport figures like Fanga Dan enhances their credibility and appeal within the enthusiast community. Customers and the public likely view them as the go-to source for high-quality, performance-oriented modifications, backed by expertise and a strong connection to the Ford brand. The collaboration with influencers like Ty Fenwick for product showcases further solidifies their image as a provider of desirable and effective aftermarket solutions.

Copy Examples

• •Headline: Unleash Your Ranger's Inner Beast. Body: Don't just drive. Dominate. Our expertly curated performance packages for the Ford Ranger are engineered for those who demand more. More power, more presence, more adventure. Visit CTB Performance – NZ's Ranger specialists – and transform your ride.
• •Headline: CTB Approved: Maximum Style, Peak Performance. Body: Your Ford Everest is capable. We make it exceptional. Discover our exclusive range of CTB-approved wheels, suspension, and styling accessories, each tried, tested, and guaranteed to elevate your Everest. Quality you can feel, performance you can trust.
• •Headline: The Official Home of RTR in NZ. Get Ready To Rock. Body: Feel the RTR difference. As New Zealand's official RTR Vehicles partner, CTB Performance brings you the ultimate in Mustang and Ranger customization. From signature grilles to full performance kits, experience the aggressive styling and track-proven engineering that defines RTR.
• •Headline: Serious Power. Serious Expertise. Body: Dreaming of a supercharged Mustang? Or a Ranger that truly stands apart? Our team lives and breathes performance. We stock NZ's leading range of Ford Performance Parts and Roush upgrades, offering expert advice and precision installation. Your ultimate build starts here.
• •Headline: Built Tough, By Experts. For You. Body: At CTB, we don't just sell parts; we build dream machines. Our passion for Ford performance drives us to source only the best accessories and deliver unmatched workmanship. Tell us your vision, and let's make your Ranger or Everest undeniably yours.