Brand Tone

Helpful, empowering, and magical, combined with an educational and approachable yet professional and authoritative tone.

Brand Values

• •Creativity
• •Quality
• •Community & Support

Best Practices

• •Lead with the "Why," Not Just the "What": Instead of saying "We sell digital backdrops," say "We help you create magical portraits." Focus on the benefit and the feeling the product enables (creativity, magic, professionalism) rather than just its function.
• •Use "Magical" and "Creative" Language: Consistently incorporate words like magical, dreamy, create, transform, art, masterpiece, imagination, fantasy, and enchanting. This reinforces the brand's unique positioning.
• •Speak the Photographer's Language: Use industry-specific terms like client galleries, seamless blending, composite, Photoshop, light flares, and bokeh. This builds credibility and shows you understand the customer's world.
• •Balance Inspiration with Practicality: Pair aspirational, magical language with clear, helpful instructions and benefits. For every "create a masterpiece," add a "save time editing" or "easy to use." This combination appeals to both the artistic and business-minded photographer.
• •Maintain a Helpful, Community-Focused Voice: Always frame your communication as being in service to the photographer. Use phrases like "We're here to help," "Join our community," and "Watch our tutorial." In responses to reviews and questions, be personal, friendly, and appreciative, just as the brand owner currently is.

Social Perception

Perceived by photographers as a trusted, reputable, and high-quality source for digital assets. The brand's products are seen as reliable, worth the investment, and an essential tool for achieving polished, artistic results in maternity and newborn photography.

Copy Examples

• •Headline: Bloom Where You’re Planted. Create Art That Lasts. Body: Your clients trust you to capture their most precious moments. Our new Painted Floral Overlays give you the power to transform any studio session into a work of art. Designed for seamless blending and vibrant, lifelike results. Spend less time editing and more time creating magic. Hashtags: #PhotoOverlays #DigitalArt #MaternityPhotography #PhotoshopMagic #CTandRinaDigitals
• •Headline: Your Imagination is Your Only Limit. Our Tools Make it Reality. Body: Elevate your client galleries with our best-selling digital backdrops and overlays. For a limited time, get 25% off and unlock new creative possibilities. The magic awaits. Call to Action: Shop the Sale
• •Headline: Create Breathtaking Maternity Portraits, Instantly. Body: Tired of bulky props and limited studio space? Our collection of digital backdrops and fabric overlays allows you to offer endless variety without the overhead. Trusted by thousands of photographers to add that touch of magic and elegance. Download a free sample and see the difference. Call to Action: Learn More
• •Title: 5-Minute Edit: Transforming a Simple Portrait with Light Flare Overlays Description: Watch how a simple studio portrait becomes a dreamy, light-filled masterpiece in just minutes! In this tutorial, Ashley shows you how to use our Rainbow Prism Overlays to add authentic-looking light flares and bokeh. Master this technique to add value to your sessions and wow your clients. Product Link: Get the overlays used in this video here: [Link]
• •Subject: A Little Magic for Your Next Session, [Customer Name]? Body: We noticed you love creating beautiful art, and we've just released something we think you'll adore. Introducing our new Twinkle Light Photoshop Brushes—perfect for cake smash sessions or adding a spark of fantasy to any portrait. As a thank you for being part of our community, here’s an exclusive first look. Call to Action: Discover the Brushes