Brand Tone

Nostalgic & Proud, Enthusiast-Focused, Gift-Oriented & Fun, Informative & Straightforward, Community-Centric

Brand Values

• •Celebrating Chicago Heritage
• •Uniqueness & Novelty
• •Connection & Memorabilia
• •Customer Convenience
• •Supporting the CTA

Best Practices

• •Know Your Audience: Always write with the Chicago transit enthusiast, local, or nostalgic former resident in mind. Use language and references that resonate with them (e.g., "the 'L'," specific line colors, iconic stations).
• •Embrace Chicago Pride: Infuse copy with a sense of local pride and affection for the city and its transit system.
• •Highlight Uniqueness: Emphasize what makes the products special – their connection to the CTA, their novelty, and their status as official merchandise.
• •Keep it Engaging and Slightly Playful: While informative, don't be afraid to use a touch of humor or warmth, reflecting the fun aspect of the brand (e.g., "All Aboard!").
• •Maintain Authenticity: Ensure the language reflects the official nature of the store while still being approachable. Avoid overly corporate jargon, but also steer clear of slang that doesn't fit the established voice.

Social Perception

Positively Perceived by Fans, Seen as a Go-To for Specific Chicago Gifts, Mixed Reviews on Price/Quality for Some Items, Official & Authentic

Copy Examples

• •Headline: Own a Piece of Chicago History. Body: From the rumble of the 'L' to the iconic station signs, bring the spirit of the CTA into your home. Shop authentic collectibles and apparel at CTAGifts.com.
• •Headline: The Perfect Gift for Every Chicagoan (and Chicagoan at Heart!). Body: Miss the friendly chime of the train doors? Or know someone who geeks out over transit maps? Find unique CTA gifts that spark joy and celebrate our city.
• •Headline: All Aboard for Holiday Cheer! Body: Our exclusive CTA Holiday Train collection has arrived! Deck your halls and delight your loved ones with these festive, limited-edition treasures.
• •Headline: Your Favorite Station, Your Style. Body: Rock your commute pride! Personalize t-shirts, mugs, and more with your go-to CTA 'L' stop. Show your neighborhood love, Chicago style.
• •Headline: More Than Just a Ride. It's a Legacy. Body: CTAGifts.com celebrates the enduring legacy of the Chicago Transit Authority. Explore unique apparel, home goods, and memorabilia for the ultimate transit fan.