Brand Tone

Aspirational yet Accessible, Enthusiastic & Friendly, Stylish & Confident, Primarily Visual, German Language Dominant

Brand Values

• •Style Curation
• •Personal Expression
• •Quality/Aesthetics
• •Customer Engagement (Local Focus)
• •Keeping Up with Trends

Best Practices

• •Develop a Brand Voice Guide: Even if brief, outline key characteristics (e.g., "enthusiastic," "stylish," "friendly," "aspirational but not intimidating"), preferred vocabulary, emoji usage, and a "do-not-say" list. Ensure anyone creating content is familiar with it.
• •Consistent Visual Storytelling: Maintain a cohesive aesthetic across all visual platforms (Instagram, Facebook, Pinterest). Use similar filters, lighting, and composition styles to reinforce the brand's chic and curated image.
• •Audience-Centric Language: Continue using German and a tone that resonates with the local Grieskirchen audience. Use relatable scenarios and language that makes followers feel understood and part of a stylish community.
• •Engage Authentically: When responding to comments or messages, maintain the established friendly and enthusiastic tone. Personalize responses where possible to build rapport.
• •Regularly Audit Content: Periodically review social media posts and other communications to ensure they align with the defined brand tone and values. Adjust as needed if the tone starts to drift or if the brand evolves (especially important given the potential business transition noted on the website).

Social Perception

The perception is likely that of a chic, local fashion boutique offering unique or curated fashion items for women. The discrepancy with the "C. Strauch Bijou / Energetik Linz" message on the website could create confusion if customers try to find an online store and see a closure notice for the fashion segment.

Copy Examples

• •Instagram Post (New Arrival - Dress): Image: Model looking effortlessly chic in a new summer dress, perhaps in a lifestyle setting in Grieskirchen. Hello Sunshine! ☀️ This dream dress just landed and it's pure summer feeling. Light, airy, and an absolute head-turner. Who's ready to shine? ✨ DM us for details or visit us! #StrauchMode #NewCollection #SummerVibes #GrieskirchenFashion #MustHaveDress
• •Facebook Ad (General Boutique Awareness): Image: Collage of stylish outfits available at the boutique. Define Your Style with Strauch Mode! ✨ Discover handpicked fashion that tells your story. From everyday chic to special occasion glamour, find your next favorite piece right here in Grieskirchen. Come say hi! 👋 #StrauchMode #FashionInGrieskirchen #BoutiqueLove #StyleInspo #ShopLocal
• •Instagram Story (Interactive Poll): Image: Two different ways to style a new blazer. Weekend Style Dilemma! 🤔 Which look are you rocking with our new favorite blazer: Casual Cool (left) or Power Chic (right)? Vote now & tell us your vibe! 👇 #StrauchMode #StylePoll #BlazerLove #FashionFun #OOTDInspo
• •Pinterest Pin (Outfit Idea): Image: Flat lay of a complete outfit: jeans, top, accessories, shoes. Effortless Elegance 🌿 Your perfect go-to outfit for [season/occasion]. Combining comfort and high style, curated by Strauch Mode. Shop the look via DM! #StrauchFashion #OutfitInspiration #ChicStyle #PinterestFashion #CuratedLook
• •Facebook Post (Highlighting a Brand Value - e.g., Personal Style): Image: A diverse group of women looking stylish and confident (stock or brand imagery). At Strauch Mode, we believe fashion is more than just clothes – it's a way to express who you are. We're here to help you find pieces that make you feel amazing and uniquely YOU. ❤️ What does your style say about you? Share in the comments! #StrauchMode #BeYourself #FashionEmpowerment #PersonalStyle #Grieskirchen