Brand Tone

Helpful & Informative, Quality-Oriented & Trustworthy, Family-Friendly & Approachable, Aspiring & Modern

Brand Values

• •Quality
• •Convenience
• •Health-Consciousness
• •Customer Satisfaction
• •Innovation & Adaptability

Best Practices

• •Prioritize "Quality" and "Convenience": Ensure copy consistently reflects the high standards of the products and the ease they bring to consumers' lives.
• •Maintain a Helpful and Approachable Voice: Use clear, straightforward language. Offer tips, serving suggestions, and be responsive to customer queries to reinforce a helpful brand persona.
• •Highlight Health Aspects Where Applicable: As the brand focuses more on healthier options, subtly weave in benefits like "Healthier Choice," "antibiotic-free," or "less oil" when relevant to specific products, without making unsubstantiated claims.
• •Be Authentic and Transparent: When discussing product origins (like S-Pure chicken) or company history, be factual and build trust through transparency.
• •Use Food-Focused, Appetizing Language: Describe the taste, texture, and aroma of the products to engage the senses. Keep the language positive and focused on the enjoyment of food and shared meal experiences.

Social Perception

Reliable Supplier of Frozen & Chilled Foods, Provider of Convenient Meal Solutions, Associated with Quality Chicken, Good Value for Money, Responsive to Market Needs

Copy Examples

• •Headline: Taste the Difference Quality Makes. Tay's: Your Secret to Delicious, Stress-Free Meals. Body: Juggling a busy life? With C S Tay, you don't have to compromise on taste or quality. Our "Meals Made Easy" bring the world's finer selections right to your kitchen. From our succulent S-Pure chilled chicken to our family-favourite crispy snacks, enjoy wholesome goodness in minutes. #TaystheDifference #MealsMadeEasy #QualityFood Tone: Quality-Oriented, Family-Friendly, Helpful.
• •Headline: Healthy Eating, Simplified by C S Tay. Body: Who says healthy can't be easy? At C S Tay, we're "Changing With The Times" by bringing you delicious, Healthier Choice options that fit your lifestyle. Spend less time prepping and more time enjoying. Discover our range of convenient and nutritious meals today! #CSTayHealth #ConvenientlyHealthy #EatWellLiveWell Tone: Health-Conscious, Aspiring, Informative.
• •Headline: From Our Kitchen to Yours: The C S Tay Promise. Body: Since 1981, C S Tay has been committed to bringing top-quality foods to Singaporean homes. We carefully source and craft each product, ensuring every bite is packed with flavour and goodness. Trust Tay's for meals that are consistently delicious and always convenient. #Since1990 #TrustedQuality #SingaporeFood (Note: While the company was incorporated in 1981, their "About Us" page and some press releases mention "#1 since 1990" or foundation in 1990 by Mr. C S Tay). Tone: Trustworthy, Experienced, Family-Friendly.
• •Headline: Why S-Pure Chicken by C S Tay? Because Freshness Matters. Body: Experience the S-Pure difference! Our air-flown chilled chicken from Thailand is raised cage-free, antibiotic-free, and packed with natural flavour. Perfect for your favourite recipes, S-Pure brings restaurant-grade quality to your home cooking. Taste the purity, taste the care. #SPureChicken #FreshNotFrozen #AntibioticFree #CSTay Tone: Quality-Oriented, Informative, Confident.
• •Headline: Dinner dilemmas? Tay's has you covered! Body: Say goodbye to mealtime stress! Our range of easy-to-prepare frozen delights, from crispy seaweed chicken to savoury sausages, means a delicious meal is always just minutes away. Perfect for busy weeknights, quick lunches, or satisfying snacks. What will you make with Tay's tonight? #QuickMeals #FrozenFavourites #EasyRecipes #CSTayFoods Tone: Helpful, Approachable, Solution-Oriented.