Brand Tone

Professional and Scientific, Trustworthy and Quality-Focused, Caring and Wellness-Oriented, and Reassuring.

Brand Values

• •Quality and Efficacy
• •Transparency
• •Customer Well-being
• •Natural Solutions
• •Innovation and Precision
• •Sustainability

Best Practices

• •Clearly list ingredients and their benefits in a straightforward, informative manner.
• •Emphasize Quality and Precision: Consistently use language that reflects high standards, such as "premium," "meticulously crafted," "Swiss precision," "advanced formulation."
• •Use language that shows understanding and a genuine desire to help improve their quality of life (e.g., "manage stress," "support your well-being," "gentle relief").
• •Be Reassuring and Build Trust: Highlight safety measures, natural origins, and third-party verification to alleviate potential customer concerns, especially in the CBD/THCv market.
• •This positions the brand as a knowledgeable and trustworthy resource in the wellness space.

Social Perception

A high-end, trustworthy, and effective wellness brand known for Swiss precision and American craftsmanship.

Copy Examples

• •Our commitment to organic ingredients and rigorous third-party testing ensures products you can trust for a healthier tomorrow.
• •Our 5000mg Full Spectrum CBD oil is meticulously formulated and independently verified to help reduce anxiety and stress, supporting your journey to holistic well-being.
• •Shop Swiss Vitalis USA today.
• •Swiss Excellence Made in the USA.
• •Dedicated to your well-being.