Brand Tone

Approachable and Passionate, Quality-focused and Craft-oriented, Modern and Stylish, Customer-centric and Helpful

Brand Values

• •Quality Craftsmanship
• •Design Excellence
• •Customer Satisfaction
• •New Zealand Heritage/Local Focus
• •Durability and Longevity
• •Passion for Design

Best Practices

• •Emphasize Craft and Quality: Consistently use words like "handcrafted," "quality," "expertly made," "durable," and "thoughtfully designed" to reinforce the brand's commitment to superior products.
• •Maintain an Approachable, Passionate Voice: Write as if you're genuinely excited about the products and helping customers. Use welcoming language ("Hello!", "We'd love to help") and share the story and passion behind the brand.
• •Highlight New Zealand Roots (where applicable): Mention "Designed & Crafted in NZ" or "For New Zealand homes" to connect with local customers and emphasize unique, local craftsmanship.
• •Focus on Solutions and Inspiration: Frame product descriptions and content around how C S Studios can help customers achieve their desired aesthetic and functionality ("elevate your space," "making your space feel just right").
• •Be Authentic and Customer-Focused: Use clear, honest language. Incorporate customer testimonials and address customer needs directly (e.g., custom orders, easy returns) to build trust and show you value their experience.

Social Perception

Positive Customer Feedback, Supportive of a NZ Business, Trusted for Quality, Growing Brand

Copy Examples

• •Headline: Elevate Your Everyday: Discover Handcrafted Homewares That Tell a Story. Body: At C S Studios, we believe your home should be a haven of style and quality. Explore our collection of New Zealand designed hardware and décor, crafted with passion to bring lasting beauty to your space.
• •Social Media Post: Transforming a house into a home is all in the details. Our American Oak handles, designed and made in NZ, add that perfect touch of warmth and modern elegance. What space are you dreaming of upgrading? #CSStudiosNZ #NZMade #HomeHardware #InteriorDesignNZ
• •Product Description (for a Half Moon Handle): Meet the Half Moon Handle – where minimalist design meets timeless craftsmanship. Each handle is carefully shaped from solid oak, offering a comfortable grip and a touch of understated luxury for your cabinetry. Designed to inspire, built to endure.
• •Email Subject: Your Dream Space Awaits ✨ + A Little Something From Us Email Body: Hi [Customer Name], At C S Studios, we're passionate about helping you create spaces you truly love. From stunning handcrafted handles to unique décor pieces, find inspiration for your next project. Plus, enjoy 10% off your first order to get you started!
• •About Us Snippet: It started with a simple idea: beautiful, high-quality design shouldn't be hard to find. From our workshop in New Zealand to your home, C S Studios is dedicated to crafting pieces that blend modern style with lasting quality. Let's make your space feel just right.