Brand Tone

Helpful and Accommodating, Celebratory and Personal, Enthusiastic and Creative, Quality-Oriented

Brand Values

• •Personalization & Customization
• •Quality Craftsmanship
• •Customer Satisfaction
• •Celebration of Individuality & Special Moments
• •Reliability

Best Practices

• •Always Emphasize Personalization: Remind the audience that products can be tailored to their specific needs, names, dates, and themes. Use words like "your," "custom," "personalized," "unique to you."
• •Focus on Celebration and Special Occasions: Frame products as enhancements to important life events. Use celebratory and emotive language ("cherish," "unforgettable," "special touch," "joy").
• •Highlight Quality and Craftsmanship: Reassure customers about the durability and artistry of the products. Mention "handcrafted," "high-quality materials," "expertly designed," "attention to detail."
• •Maintain a Helpful and Approachable Voice: Be clear, concise, and friendly in all communications. When addressing potential issues (like in the Etsy announcements), be proactive and solution-oriented.
• •Showcase Versatility and Creativity: Regularly feature the wide range of themes and product types available to inspire customers and demonstrate the brand's creative capabilities. Use phrases that evoke imagination like "Crafting Dreams."

Social Perception

Positive, Reliable for Events, Creative & Unique, Good Communicators

Copy Examples

• •Your love story is unique. Your cake topper should be too. Let us craft a beautiful, personalized centerpiece that perfectly captures your special day. Explore our themes or dream up your own – we'll make it unforgettable. #OwlTopThatWedding #PersonalizedPerfection
• •More than just a cutting board, it's a keepsake. Engrave your family name, a special date, or a meaningful quote. Handcrafted from high-quality bamboo, it's the perfect personalized gift for housewarmings, anniversaries, or just because. #HandcraftedHome #OwlTopThatGifts
• •Unleash your inner geek (or animal lover, or fantasy fanatic!). Our custom decorative switch plates add a fun, personal touch to any room. High-quality, easy to install, and endlessly customizable. What theme will you choose? #HomeDecor #PersonalizedSpace #OwlTopThat
• •Making your special moments shine is what we do best! ✨ From custom cake toppers that tell your story to unique engraved gifts that last a lifetime, OwlTopThat is here to help you celebrate in style. What are we crafting for you today? #OwlTopThat #CelebrateUniquely #HandcraftedJoy
• •Make it Personal! ✨ 15% Off Your Custom Creation at OwlTopThat!