Brand Tone

Empowering & Confident, Luxurious & Premium, Supportive & Community-Oriented, Aspirational & Modern, Trustworthy & Quality-Focused

Brand Values

• •Quality
• •Confidence
• •Beauty
• •Self-Expression
• •Customer Dedication
• •Community
• •Empowerment

Best Practices

• •Always Emphasize Quality and Luxury: Use descriptive adjectives that convey premium feel and a high-end experience (e.g., "sumptuous," "radiant," "meticulously crafted," "premium").
• •Speak in an Empowering and Confident Voice: Frame product benefits around how they make the customer feel (e.g., "unleash your inner goddess," "step out with renewed confidence," "own your look").
• •Foster a Sense of Community and Inclusivity: Use welcoming language. Encourage interaction and user-generated content. Make customers feel like they are part of an exclusive, supportive group.
• •Maintain a Visually Cohesive Brand Identity: Ensure that the language used in copy complements the modern, sophisticated, and clean aesthetic of the website and social media visuals.
• •Be Authentic and Transparent (Especially Regarding Quality): Back up claims of quality with specifics where possible (e.g., "100% Remy human hair," "expertly constructed wefts"). Build trust by being open about the brand's commitment, as hinted in the founder's interview.

Social Perception

A provider of high-quality hair and a positive customer experience, differentiating itself from negative experiences in the market. Aims to project a professional, modern, and luxurious image centered on quality and empowerment.

Copy Examples

• •Headline: Unlock Your Ultimate Confidence. Discover 1207 Hair Co. Body: It's more than hair, it's a feeling. Our luxurious, 100% human hair extensions and wigs are crafted to empower your unique style and let your inner confidence shine. Step into the best version of yourself. CTA: Explore a New You
• •Headline: The Luxury Your Hair Deserves. Body: Experience the 1207 Hair Co. difference. We meticulously source the finest human hair, ensuring every strand delivers unparalleled quality, luscious texture, and a flawless, natural look. Elevate your style with hair that speaks volumes. CTA: Shop Premium Collections
• •Headline: Join the 1207 Hair Co. Movement. Body: You're not just buying hair; you're joining a community passionate about beauty, confidence, and self-expression. Share your journey, inspire others, and let's celebrate beautiful hair, together. CTA: Connect with Us @1207HairCo #1207Tribe
• •Headline: Tired of "Janky Hair"? Demand the 1207 Experience. Body: We get it. That's why 1207 Hair Co. was born – out of a desire for exceptional quality and service you can trust. Say goodbye to disappointment and hello to luxurious, long-lasting hair that truly performs. CTA: Discover Quality You Can Feel
• •Headline: Effortless Glamour: Meet Our New Glueless Wig! Body: Perfect for the holiday season and beyond! Our in-house constructed glueless units offer stunning style without the fuss. Get ready to turn heads with luxurious hair that’s as easy to wear as it is beautiful. CTA: Shop Glueless Wigs Now