Brand Tone

Empowering & Confident, Stylish & Trendy, Community-Focused & Relatable, Aspirational yet Accessible

Brand Values

• •Empowerment
• •Quality & Functionality
• •Style & Design
• •Community
• •Inclusivity & Respect
• •Comfort & Versatility

Best Practices

• •Embrace "Empowerment" Language: Consistently use words and phrases that uplift, motivate, and instill confidence. Focus on what women can *achieve* and how they *feel* wearing CSB, not just the product features.
• •Highlight Community: Regularly integrate the "CSB community" into your messaging. Share user-generated content (with permission), tell community stories, and foster interaction to reinforce the sense of belonging.
• •Marry Style with Function: Always balance the chic, trendy aspect of the designs with their practical benefits – comfort, fit, fabric quality, and suitability for both workouts and lifestyle. Use descriptive adjectives that appeal to both desires.
• •Maintain an Aspirational but Inclusive Voice: While showcasing a desirable aesthetic, ensure the language is welcoming and relatable. Acknowledge the diversity of women and their fitness/lifestyle journeys. Avoid overly exclusive or intimidating jargon.
• •Be Authentic and Transparent (Especially with Feedback): Given the mixed reviews on quality and price, addressing customer concerns transparently (where appropriate, perhaps in FAQ or customer service interactions that inform copy) and consistently emphasizing commitment to quality in marketing can build trust. Ensure copy accurately reflects the product.

Social Perception

Generally positive, customers love the look and feel and appreciate the community focus. However, the higher price point leads to high expectations for quality and durability, which are not always met according to a segment of buyers.

Copy Examples

• •Unleash your strength, wrapped in style. ✨ Our new Aura Sculpt Leggings are here – designed by women, for every powerful move you make. Feel the second-skin comfort, experience the confidence-boosting fit. Join the CSB community and redefine your limits. #CSBActive #AuraSculpt #EmpoweredByCSB
• •Meet Sarah, crushing her goals and inspiring us all in her Serenity Set! 💪 The CSB journey is about more than just activewear; it's about a global family of women lifting each other up. Share your CSB moments with #CSBCommunity for a chance to be featured! #WomenSupportingWomen #CSBImpact
• •From a dream to a global movement. CSB was born from a desire to create activewear that wasn't just functional, but made you feel unstoppable. We believe in quality that supports your ambition and style that celebrates your strength. This is activewear designed to live in, sweat in, and conquer in. What does empowerment feel like to you? #CSBValues #MoreThanActivewear
• •Elevate your everyday, effortlessly. Our best-loved CloudLuxe Collection is now [Discount Percentage] off! Indulge in buttery-soft fabrics and chic designs that move with you, from your morning flow to your evening unwind. Feel beautiful, feel powerful, feel CSB. Shop the sale – link in bio! #CSBSale #LuxeComfort #StyleAndSubstance
• •Confidence isn't just a mindset, it's a feeling you wear. How does your favorite CSB set make you feel? Powerful? Ready? Unstoppable? 👇 Drop an emoji below and tell us! Let's inspire each other to move with purpose today. #CSBLifestyle #FeelYourBest #ActiveConfidence