Brand Tone

Playful, youthful, pop-culture-savvy, informal, humorous, and creative.

Brand Values

• •Personalization and Self-Expression
• •Creativity
• •Relevance
• •Accessibility

Best Practices

• •Stay on Top of Trends: Regularly incorporate trending memes, sounds, and pop culture references to remain relevant.
• •Use a Conversational, Informal Tone: Write as if you were texting a friend, using slang, emojis, and humor. Avoid corporate or overly formal language.
• •Lead with Visuals, Support with Copy: The copy should be short, punchy, and complement the image or video, adding personality and clear calls-to-action.
• •Emphasize "Personal Identity": Consistently reinforce the idea that the product is a way for customers to show off who they are.
• •Keep it Simple and Clear: Explicitly state that the skins are easy to apply, don't interfere with functionality, and are removable to build trust.

Social Perception

Perceived as a fun and novel way to customize personal items; seen as a source of unique accessories, successfully capturing a niche in the Mexican market.

Copy Examples

• •Give your card the superpower of not being boring. 🦸‍♂️ Transform it from 'just another card' to 'wow, where did you get that?!'. Order your skin at crzycards.com and pay with style!
• •Your wallet will thank you. 😉 #crzycards #customcard #tarjetasdecrédito #méxico
• •Your money, your rules, your style. Dress up your card with the coolest designs in Mexico. Easy to apply, won't damage your card, and looks amazing!
• •Tired of your card looking identical to everyone else's? Break the monotony! At Crzy Cards, we have hundreds of designs to make your card scream 'that's me!'. Shipping all over Mexico.
• •For those days when the paycheck runs out early. This skin of Elmo in flames is perfect for adding a little humor to your spending. Don't worry, it's just a sticker, your real money isn't burning (we hope)! High-quality vinyl, leaves no residue, and is compatible with all cards.