Brand Tone

Spiritual & Mystical, Personal & Passionate, Elegant & Appreciative of Beauty, Empowering & Comforting, Approachable & Helpful

Brand Values

• •Inner & Outer Beauty
• •Healing & Well-being
• •Uniqueness & Individuality
• •Handmade Quality & Thoughtful Design
• •Ethical Considerations
• •Customer Connection & Service

Best Practices

• •Tell the Founder's Story Consistently: Weave Malissa's passion and the brand's origin story into various communications (About Us, social media posts, product descriptions where appropriate) to reinforce the personal and passionate tone.
• •Focus on Benefit to the Wearer Beyond Aesthetics: While beauty is key, consistently link the jewelry to the desired emotional or spiritual outcomes (e.g., "bring comfort," "empower your journey," "soothe your soul").
• •Highlight Minimalist Design as a Grounding Counterpoint.
• •Maintain Consistency Across All Writers: Establish clear guidelines for brand tone and values.
• •Emphasize Ethical and Environmental Responsibility in Sourcing.

Social Perception

Positive for Product Quality & Aesthetics, Appreciation for the 'Healing' Aspect, Seen as a Passion-Driven Small Business, Generally Good Customer Service, Trusted by Retail Partners

Copy Examples

• •"Each piece begins with a thought or a purpose, designed to empower & assist you."
• •"Handcrafting every order with excitement and love!"
• •"Believing they bring both outer and inner beauty due to their healing properties and unique aesthetics."
• •"Minimalist and lightweight designs, intended to bring comfort to a busy lifestyle."
• •Highlighting the eye-catching beauty of gemstones.