Brand Tone

Enthusiastic, Passionate, and Authentic

Brand Values

• •Quality
• •Ethical Sourcing
• •Authenticity & Honesty
• •Community & Connection
• •Customer Focus & Sweetness
• •Passion for Crystals

Best Practices

• •Embrace Enthusiasm Authentically: Use exclamation points, emojis (where appropriate for the platform), and vibrant language that conveys genuine excitement about the crystals. Let your passion shine through naturally.
• •Prioritize "You" and "Your": Speak directly to the customer, making them feel seen and understood. Focus on how the crystals can benefit them and their journey (e.g., "your sacred space," "your healing journey").
• •Share the Story: Briefly mention the ethical sourcing and the mother-daughter aspect when relevant. This reinforces brand values and adds a personal touch that resonates with the established perception.
• •Foster Community: Use inclusive language ("our community," "crystal lovers") and encourage interaction, especially when promoting live sales or asking for engagement.
• •Maintain a Helpful and Approachable Voice: Even when excited, ensure the copy is also informative and welcoming. Be ready to answer questions and guide customers, mirroring the helpfulness praised in reviews.

Social Perception

Trusted Source, Knowledgeable & Passionate Owners, High-Quality Products, Positive Community Experience, Fair Pricing, Excellent Customer Service

Copy Examples

• •✨ OMG! ✨ You *have* to see the incredible new batch of Amethyst just landed at Crystal Love Treasures! Each piece is practically radiating good vibes and is hand-picked with so much love. Join our Instagram Live tonight at 5 PM EST to snag your unique treasure before it’s gone! You don't want to miss this sparkle! 💖
• •Calling all crystal lovers! 🔮 We’ve just unearthed the most breathtaking Lemurian Spheres, each one whispering ancient wisdom and sparkling with rainbow inclusions. Ethically sourced and chosen with intention, just for you. Dive into the magic on our website – link in bio! #CrystalHealing #EthicallySourcedGems
• •Our hearts are so full! 🥰 Reading your loving reviews makes this journey as a mother-daughter crystal duo incredibly special. Knowing these treasures find a happy home with you is why we do what we do! Thank you for being part of our amazing community. Explore our latest consciously sourced collection! [Link to Website]
• •Feel that energy? ✨ That’s the magic of our hand-selected Rose Quartz, straight from ethical mines to your sacred space. Perfect for opening your heart and inviting in unconditional love. We’re so passionate about bringing you pieces that truly resonate. Find your perfect piece today! #CrystalLove #SelfLoveJourney
• •Get ready to be mesmerized! 🤩 Our next TikTok live sale is packed with high-vibration crystals that are almost too beautiful to believe. We'll be sharing their stories and helping you find the one that calls to *you*. Set your reminders – it’s going to be a blast! #CrystalCommunity #UniqueFinds