Brand Tone

Spiritual, nurturing, and empowering; gentle, supportive, and educational, guiding self-discovery and healing. Uses words like empower, healing, growth, journey. Personal, vulnerable, and fosters community.

Brand Values

• •Empowerment
• •Healing and Growth
• •Authenticity and Vulnerability
• •Community
• •Spirituality and Energy

Best Practices

• •Lead with Empowerment
• •Use "Tribe" Language
• •Balance the Spiritual and the Practical
• •Embrace Vulnerability
• •Always Include a Call to Action for Growth

Social Perception

Perceived as a safe, supportive, and knowledgeable space for spiritual and personal development. Seen as a guide and educational resource, fostering a loyal and engaged community through authentic storytelling. Positioned as facilitators of transformation, with a responsible approach to their offerings.

Copy Examples

• •Meet the gentle strength of Rose Quartz. More than just a beautiful stone, it’s a key to unlocking your heart chakra. Allow its soft, nurturing energy to dissolve emotional wounds and invite unconditional love into your life. Are you ready to open your heart? ✨ #CrystallineTribe #HeartHealing #RoseQuartz #EnergyWork
• •Do you ever feel like you're fighting against the current? Your unique Human Design chart is a map to your soul's true flow. In our 'Energy Dynamics' workshop, we’ll guide you to understand your unique energetic blueprint so you can stop struggling and start thriving. Discover the power of living in alignment. Link in bio to join us.
• •Your journey to your authentic self starts here. Explore our collection of ethically sourced crystals, insightful workshops, and personalized Human Design readings. It's time to empower your spirit.
• •From chaos to calm. Our founder shares her raw and honest journey of transformation and how she learned to find strength in vulnerability. Read the full story and discover tools for your own healing path. #SpiritualGrowth #SelfLove #AuthenticLiving #Mindfulness
• •Hello, Tribe. This week, we're focusing on shifting our perspective. The universe doesn't happen *to* you, it happens *for* you. We've curated a selection of amethyst pieces to help you connect with your intuition and see your path with clarity. Let's grow together.