Brand Tone

Mystical & Spiritual, Empowering & Sensual, Nurturing & Caring, Artisanal & Luxurious, Authentic & Relatable

Brand Values

• •Holistic Wellness & Self-Care
• •Natural & Ethical Practices
• •Empowerment
• •Authenticity & Connection
• •Handcrafted Quality & Intention
• •Positivity & "Irie" Vibes

Best Practices

• •Embrace the Mystical, but Keep it Accessible: Use evocative language ("enchanting," "sacred," "vibrational energy") but ensure product benefits and usage are clear. The spiritual aspect should feel inviting, not intimidating.
• •Prioritize "Goddess" Empowerment: Consistently use empowering language that speaks to inner strength, confidence, and embracing one's unique beauty and power. "Unleash," "awaken," "radiate," "own it."
• •Highlight Natural & Ethical Core: Regularly remind the audience of the vegan, cruelty-free, handcrafted, and natural ingredient promises. This builds trust and appeals to conscious consumers.
• •Maintain an Authentic, Relatable Voice: Share behind-the-scenes content, founder insights (where appropriate), and engage genuinely with the community. Let the passion for the products and mission shine through.
• •Infuse "Irie" Positivity: Ensure the overall tone is uplifting, hopeful, and focused on well-being and good vibes. Even when discussing challenges (like mental wellness), frame it with a supportive and empowering perspective.

Social Perception

Positive & Adored by Target Audience, Visually Appealing & Giftable, Community-Focused & Engaging (especially on TikTok), Trusted for Natural Qualities, Potential for Confusion with Third-Party Sellers

Copy Examples

• •Unlock a new level of allure. ✨ Our viral Pheromone Body Oil isn't just a fragrance; it's an experience. Infused with Rainbow Fluorite to intensify focus and ignite your intuition, let its seductive blend of Black Amber, Orchid, and Jasmine awaken your senses. Ready to turn heads and tune into your power? #CrystalIrie #PheromoneMagic #InnerGoddess
• •Gloss up, goddess! 💋✨ Our Crystal Infused Lip Gloss gives you that perfect shine AND a touch of magic. Handcrafted, vegan, and ready to make your smile sparkle with intention. Which crystal will you choose? #CrystalLipGloss #VeganBeauty #ManifestYourDay #CrystalIrieCo
• •More than just skincare, it's a ritual. 🌿 At Crystal Irie, we handcraft luxurious, crystal-infused body care to help you connect with your inner peace and radiance. Vegan, cruelty-free, and made with love in NY. Discover the magic of intentional self-care. Shop our collection now! #HolisticWellness #LatinaOwned #SelfCareSunday #CrystalHealing
• •✨ Just Dropped: Your New Self-Care Obsession from Crystal Irie! ✨ (Body Teaser): Get ready to elevate your ritual. We've lovingly handcrafted a new treasure, infused with powerful crystal energy and the natural goodness your skin adores. Click to unveil the magic...
• •At Crystal Irie, 'irie' isn't just part of our name – it's our promise. To bring you moments of peace, products crafted with positive intention, and a touch of crystal magic to illuminate your unique glow. Handmade, heart-centered, and always kind to you and our Earth.