Brand Tone

Elegant, Personal, Quality-focused, Confident, Authoritative, Friendly, Approachable, Slightly Humorous/Playful, Informative & Helpful

Brand Values

• •Quality & Craftsmanship
• •Personalization & Uniqueness
• •Customer Satisfaction & Service
• •American Made/USA Based
• •Creating Memorable Experiences

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., "Elegant," "Personal," "Craft-Oriented," "Trustworthy"). For each trait, list "Do's" (e.g., use evocative language, focus on quality, highlight personalization) and "Don'ts" (e.g., avoid overly casual slang, don't make a hard sell without context, don't undermine perceived value with deep discounting language).
• •Prioritize "Quality" and "Craftsmanship" in Messaging: Consistently use descriptive words that convey the superior nature of the deep-carved technique (e.g., "deep-relief," "3D finish," "meticulously carved," "heirloom quality") versus simpler "engraved" or "etched" when accuracy allows and it’s a differentiator.
• •Emphasize the "Gift" and "Celebration" Aspect: Frame products within the context of special occasions, milestones, and creating lasting memories. Use language that evokes emotion and the joy of giving or receiving a unique, personalized item.
• •Maintain a Professional Yet Approachable Demeanor: While the product is high-end, customer interactions should remain warm, helpful, and responsive. This should translate into website copy being informative and clear, and social media responses being engaging and supportive.
• •Create and Utilize a Style Guide: Document preferred terminology (e.g., "deep-carved" vs. "etched"), tone for different platforms (website vs. social media), and provide approved copy examples for common scenarios (e.g., product descriptions, promotional emails, thank you notes). This ensures consistency across all writers and channels.

Social Perception

High-Quality & Premium, Excellent for Gifts, Trustworthy & Reliable, Artisanal & Specialized, Reputable

Copy Examples

• •Headline: Elevate Your Occasions. Discover the Art of Deep-Carved Glassware. Body: At Crystal Imagery, we transform fine glassware into timeless keepsakes. Our signature deep-carved technique creates a stunning 3D effect, making each personalized whiskey glass, wine decanter, or celebratory flute a true work of art. Gift an experience, etched in crystal.
• •Social Media Post (Image of a personalized whiskey glass set): Text: Mark life’s milestones with a gift that speaks volumes. Our custom-engraved whiskey glasses are more than just barware; they’re an heirloom in the making, deeply carved with your chosen monogram or design. Here’s to moments that deserve the exceptional. #CrystalImagery #PersonalizedGifts #LuxuryBarware #DeepCarvedGlass
• •Email Subject: The Perfect Wedding Gift Awaits: Unforgettable & Personalized. Body: Searching for a wedding or anniversary gift that truly stands out? Crystal Imagery offers exquisitely carved glassware, personalized to commemorate their special day. From elegant champagne flutes to sophisticated decanter sets, give a gift that will be cherished for a lifetime. Explore our curated collection.
• •Product Description Snippet (for a custom logo glass): Text: Impress your clients or honor your team with bespoke barware featuring your company logo. Our master artisans meticulously deep-carve your design into premium crystal, creating a distinguished promotional gift that reflects your brand’s commitment to quality and excellence. Make a lasting impression.
• •Website Banner: Beyond Engraving. Experience the Depth of Crystal Imagery. Text: Discover the unmatched beauty and tactile feel of our sand-carved glassware. Each piece is a testament to American craftsmanship, designed to make your everyday moments and grand celebrations truly memorable.