Brand Tone

Friendly, enthusiastic, personal, relatable, faith-inspired, and aspirational yet accessible. Adrienne's direct involvement in marketing creates a strong sense of connection with her audience. The language used is often conversational and inclusive ("you guys," "we").

Brand Values

• •Faith: Many collections are inspired by biblical scriptures and Christian faith.
• •Family & Heritage: Jewelry is often inspired by family heirlooms and Adrienne's Latina background.
• •Affordable Luxury/Attainability: Providing stylish, quality pieces at reasonable prices is a core message.
• •Authenticity & Connection: Adrienne Bailon-Houghton shares personal stories and inspirations, fostering a genuine connection with her customers.
• •Empowerment: Aiming to make women feel good and confident through her designs.

Best Practices

• •Embrace Adrienne's Voice: Write as if Adrienne is speaking directly to her community – use warm, enthusiastic, and inclusive language. Incorporate personal anecdotes or inspirations when appropriate (e.g., "Inspired by a family heirloom...").
• •Highlight Faith & Values: Subtly weave in themes of faith, family, heritage, and empowerment that are central to the brand's identity. This doesn't always need to be overt but can be part of the underlying message.
• •Focus on "Affordable Luxury": Emphasize both the beauty/style of the jewelry and its accessibility. Use words like "glamour," "sparkle," "chic" alongside "attainable," "everyday," "great price."
• •Engage and Build Community: Use questions, invite interaction (like in Adrienne's TikToks), and foster a sense of belonging. Make the customer feel like part of the XIXI family.
• •Maintain Visual & Verbal Cohesion: Ensure the copy complements the visual style of the brand – which is often vibrant, stylish, and personal. The tone should feel authentic to the imagery presented on social media and the website.

Social Perception

Generally perceived as a brand offering trendy, cute, and affordable jewelry. Many customers are fans of Adrienne Bailon-Houghton and are drawn to the brand because of her. The connection to faith and personal stories resonates well with her audience. The packaging is often praised.

Copy Examples

• •Headline: ✨ Shine with Faith & Familia ✨ Body: Discover jewelry that tells your story. Inspired by heritage and crafted with love, our new collection is here to make you sparkle, inside and out. Shop XIXI by Adrienne Houghton – where every piece has a purpose. Call to Action: Explore Now & Find Your Sparkle!
• •Headline: Affordable Glamour, Designed by Adrienne Houghton 💖 Body: Who says luxury can't be for every day? Adrienne's signature style, infused with faith and a touch of New York flair, is now yours to wear. Feel beautiful, feel blessed. Call to Action: Treat Yourself – Shop Under $50!
• •Headline: More Than Just Jewelry, It's a Connection. Body: "I designed XIXI for YOU – to share the pieces I love, inspired by my journey and the things that matter most." - Adrienne Bailon-Houghton. Join our community and wear your story. Call to Action: Discover the Inspiration – Shop Collections.
• •Headline: Unbox Your Blessings! 🎁 Body: Beautifully packaged and thoughtfully designed, XIXI jewelry makes the perfect gift for yourself or someone special. Each piece is a reminder of faith, love, and the beauty within. Call to Action: Gift a Piece of XIXI.
• •Headline: Your Everyday Sparkle ✨ Elevated. Body: From delicate necklaces to statement earrings, find the perfect pieces to complement your unique style. XIXI by Adrienne Houghton brings you designs you’ll actually want to wear, at prices you’ll love. Call to Action: Shop New Arrivals!