Brand Tone

Friendly & Approachable, Fashion-Forward & Trendy, Value-Oriented, Positive & Encouraging

Brand Values

• •Customer Satisfaction
• •Style & Affordability
• •Inclusivity
• •Quality (Aspired)
• •Accessibility & Ease

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to. Use language, references, and a level of formality (or informality) that resonates with your target customer (e.g., if targeting a younger audience active on TikTok, the language can be more casual and emoji-friendly).
• •Develop a Brand Voice Guide: Document key elements of your tone (e.g., "optimistic," "playful," "helpful") and provide "do and don't" examples for words, phrases, and sentence structure. This ensures anyone writing copy stays consistent.
• •Prioritize Positivity and Solutions: Frame copy in a positive light. When addressing potential customer pain points (e.g., finding affordable trendy clothes), focus on how your brand provides the solution in an uplifting way.
• •Be Authentic and Relatable: Share genuine customer stories (with permission) or use relatable scenarios in your copy. Avoid overly corporate or impersonal language. If the founder's personal values are part of the brand, weave them in authentically.
• •Consistency Across All Channels: Ensure the tone used on your website matches the tone on Facebook, TikTok, email marketing, and any customer service interactions. This builds a cohesive and trustworthy brand image. Regularly review content across platforms to check for consistency.

Social Perception

Positive (on own platform), Mixed (external, potentially unrelated/related "Chrystina" brand), Cautionary (regarding ".shop" domain), Emerging (TikTok)

Copy Examples

• •Headline (New Arrivals): Fresh Finds, Fierce Style! ✨ Your new favorite outfit just dropped. Shop looks that are as unique & affordable as you are!
• •Product Description (Dress): Turn heads in our Button Up Denim Dress! 💖 Comfy, chic, and ready for anything – from brunch with friends to making a statement. Get yours and feel amazing! As Twanna D. says, it's 'just as pictured!'
• •Social Media Post (Accessory): Shine on a budget! Our latest handbags are here to add that perfect pop to your look without breaking the bank. Stylish, practical, and oh-so-you! 😉 #CrystalCrystinaStyle #AffordableFashion
• •Email Subject Line (Sale): 💖 You deserve a treat! Unlock amazing deals on your fave styles at CrystalCrystina! 💖
• •About Us Snippet (if aligning with Crystina Becoat's values): At CrystalCrystina, we believe style should be accessible and empowering for everyone. We're more than just a shop; we're a community celebrating unique looks and confident women. Find pieces you love, at prices you'll love even more.