Brand Tone

Irreverent & Sarcastic, Meme-Centric & Internet Native, Provocative & Controversial, Informal & Direct, Niche & Relatable (to a specific subculture)

Brand Values

• •Unapologetic Self-Expression
• •Dark Humor & Satire
• •Anti-Establishment & Counter-Culture
• •Authenticity (in its own way)
• •Community (Implicit)

Best Practices

• •Stay Deep in the Meme Trenches: Continuously monitor and incorporate current, niche, and even absurd internet trends and memes into product designs and marketing. The more specific and "chronically online," the better.
• •Embrace the Provocation (Knowingly): Understand that the brand is inherently provocative. Lean into this, but perhaps with a subtle wink or self-awareness in the copy that acknowledges the edginess.
• •Maintain Visual Rawness: Keep the Instagram and TikTok aesthetic relatively unpolished. Overly curated or professional content might feel inauthentic to the brand's current identity.
• •Engage with Dark Humor: Use sarcasm, irony, and dark humor consistently in captions, comments, and product descriptions. The humor should feel like an inside joke with the audience.
• •Honesty About Operations (If it Fits): While not always a "copy" point, the current "one-person show" transparency in the FAQ helps manage expectations. If this remains, subtly weaving this into occasional "behind-the-scenes" (if desired) could build on the authentic, small-operation feel. However, prioritize solving customer service issues for better perception.

Social Perception

Likely perceived positively by a younger demographic (Gen Z, millennials) heavily engaged in internet and meme culture, who appreciate dark humor, irony, and provocative statements. Likely to be polarizing to the general public. Customers seem to appreciate the uniqueness and the quality of the screen-printed shirts.

Copy Examples

• •Warning: May cause pearl-clutching. Our new [Shirt Name] tee. Wear it if you dare. #cryingintheclub69 #NotForEveryone #MemeShirt
• •Existential dread but make it fashion. 💀 Your daily dose of 'oof' served on 100% screen-printed cotton. #RelatableContent #DarkHumor #Streetwear
• •POV: You found the only brand that gets your level of internet-poisoned humor. New drop is live, link in bio before it's too late (or we get cancelled). #MemeFashion #InternetCulture #cryingintheclub69
• •Yeah, it’s a meme, but it’s a *quality* meme. Legit screen-printed on [Comfort Colors blank or similar, as stated on site], so it'll outlast your fleeting serotonin. Size chart in pics, no excuses. #ScreenPrinted #MemeLords #QualityContent
• •Officially the uniform for doomscrolling and questionable life choices. Welcome to the club. We've got issues and iconic tees. #cryingintheclub #MemeApparel #AlternativeFashion