Brand Tone

Inspirational & Uplifting, Friendly & Approachable, Community-Oriented, Passionate & Authentic, Creative & Joyful

Brand Values

• •Faith
• •Creativity & Individuality
• •Quality & Craftsmanship
• •Joy & Positivity
• •Customer Connection & Service
• •Passion & Dedication

Best Practices

• •Lead with Inspiration and Positivity
• •Maintain a Friendly, Personal Voice
• •Emphasize Uniqueness and Customization
• •Incorporate Faith Naturally (where appropriate)
• •Foster Community and Connection

Social Perception

Positive & Appreciative, Supportive of Small Business, Valued for Customization, Seen as a Source of Encouragement, Reliable & Trustworthy

Copy Examples

• •Shine your light! ✨ Our new 'Faith Over Fear' tee is here to remind you of your strength and purpose. Made with love and the softest cotton, it's more than just a shirt – it's a message. Tap to shop and carry a little inspiration wherever you go! #CruzByDesign #FaithBasedApparel #NewArrival #WearYourFaith #InspirationalTees
• •Sip on something special! 💖 Design your own custom tumbler with Cruz by Design. Add your favorite quote, a meaningful scripture, or a name to create a unique piece that’s all YOU. Perfect for gifts or a daily dose of joy. Send us a DM or visit our website to start creating! #CustomTumbler #PersonalizedGifts #CruzByDesignCreations #MadeForYou #DrinkInJoy
• •Packing up some happiness and sending it your way! 💌 Each Cruz by Design piece is crafted with care and a whole lot of prayer. We love seeing your custom ideas come to life! What should we create next? Drop your ideas below! 👇 #SmallBusinessLove #CustomMade #BehindTheScenes #FaithArt #CruzByDesign #OrderPacking
• •Wear Your Story. Share Your Light. Discover unique, custom-made apparel and gifts designed to inspire and uplift. Crafted with passion, just for you. Shop Cruz by Design.
• •A Little Joy, On Us! ✨ This week, find your new favorite inspirational piece with 15% off all our best-selling sweatshirts. Wrap yourself in comfort and positivity. Because everyone deserves to feel encouraged. Shop the sale now! [Link] #CruzByDesign #FaithFashion #SaleAlert #SpreadKindness #InspirationDaily