Brand Tone

Expert/Knowledgeable, Enthusiast-Focused, Direct/Product-Focused, Service-Oriented (aspired), but potentially Opaque/Untrustworthy and Transactional (negatively) based on negative feedback.

Brand Values

• •Expertise & Quality (Stated): high quality Magic the Gathering products. Aim to provide well-crafted, ready-to-play decks.
• •Convenience: Offering pre-built Commander decks saves players time and effort in deck construction.
• •Customer Satisfaction (Stated): excellent customer service.
• •Passion for MTG: Specialization in custom Commander decks and the variety of themes offered.

Best Practices

• •Be Transparent: Address the main concern head-on by explaining why full decklists cannot be provided upfront due to dynamic inventory and manage expectations. Showcase a representative list and clearly state the policy on substitutions, guaranteeing key pillar cards for each themed deck.
• •Emphasize Expertise & Value, Not Just Price: Tell the story behind the deck creation. Highlight the hours of playtesting, the strategic insights, and the synergy built into each deck. Frame the price as a reflection of this curated expertise and convenience.
• •Showcase Positive Customer Experiences Authentically: Use real, verifiable testimonials (with permission). Actively engage with feedback (both positive and negative) on public forums professionally and constructively to demonstrate commitment to customer satisfaction.
• •Maintain Enthusiasm and Passion: Let the love for MTG shine through. Use language that resonates with dedicated players (e.g., brew, jank, synergy, board state) but ensure it's still accessible to those newer to Commander.
• •Consistency Across Channels: Ensure the tone of voice is consistent from the website product descriptions to social media posts and customer service interactions. Develop clear brand voice guidelines for anyone creating content or interacting with customers.

Social Perception

Divided: Some customers view them as a good source for unique, ready-to-play Commander decks with good service and fair pricing. A significant segment of online discussion expresses skepticism and dissatisfaction due to concerns about value, transparency, and customer service. Some potential customers are neutral/cautious due to mixed reviews.

Copy Examples

• •Headline: Unleash Your Next Legend: Expert-Crafted Commander Decks, Ready for Battle. Body: Tired of theory-crafting? Our MTG gurus spend hundreds of hours designing, testing, and perfecting unique Commander decks. Get a competitive edge straight out of the box. Explore our latest builds!
• •Product Snippet: The Goblin Rush Commander Deck: Overwhelm your opponents with a relentless horde! Lovingly crafted by our deck masters and packed with synergistic threats. Know your game, own the table.
• •About Us Teaser: Crusty Games: For Players, By Players. We live and breathe Magic: The Gathering. Our mission? To deliver powerful, creative, and ready-to-dominate Commander decks directly to your Planeswalker hands. Quality cards, tested strategies.
• •Social Media Post: Image: A well-lit, attractive flat lay of a featured Commander deck. Text: Dominate your next Commander night! 🔥 Our [Deck Name] deck is engineered for victory, featuring [mention 2-3 key desirable cards/strategy]. We ensure every card is in great condition, so you can focus on the win. What's your go-to Commander? #MTGCommander #CrustyGames #EDH #MagicTheGathering #TabletopGaming
• •Email Subject Line: New Brews Alert! 🧪 Freshly Tested Commander Decks Just Dropped at Crusty Games! Body Preview: Don't just play, conquer. Discover our latest expertly built MTG Commander decks, curated for maximum impact and ready for your command. See what's new!