Brand Tone

Friendly, Artisan, Passionate, and Community-Oriented

Brand Values

• •Quality: A strong emphasis on using the "best single variety of Rapeseed" and "natural ingredients" to produce "outstanding Oil" and other products.
• •Local Heritage & Community: Proudly "handmade in Norfolk" with a nod to their farming heritage. They position themselves as a key local provider in East Anglia and support other local producers.
• •Artisan Craftsmanship: Products are "artisan produced," and they handle everything from making the products to packaging design and marketing themselves. The rebranding included hand-drawn illustrations to emphasize the "handcrafted, artisan product" feel.
• •Passion for Food: They express a genuine passion for "good food with big taste" and "eating British."
• •Health-Conscious (implied): The initial dream was to offer a "healthier lifestyle choice" with their rapeseed oil, which has beneficial properties compared to other oils.

Best Practices

• •Embrace "Norfolk" and "Artisan": Consistently weave in references to their Norfolk heritage, local sourcing (where applicable), and the handcrafted, artisan nature of their products. This reinforces their core identity.
• •Use Warm and Inviting Language: Opt for friendly, approachable, and passionate words. Avoid overly corporate or technical jargon. Think "delicious," "handcrafted," "bursting with flavour," "made with love."
• •Tell a Story: Share snippets of their farming heritage, the small team behind the products, or the inspiration for a new flavour. This builds connection and highlights their passion.
• •Focus on Sensory Details and Quality: Describe the taste, texture, and aroma of the products. Emphasize the quality of ingredients and the care taken in production.
• •Engage the Community: Ask questions, encourage user-generated content (like recipes using their products), and respond to comments in a personal and friendly manner, reflecting their community-oriented values.

Social Perception

Crush Foods is generally perceived very positively. Customers value the high quality of the products, their delicious taste, and the excellent, personal customer service. The brand is seen as a reliable local producer of artisan foods. The rebranding efforts seem aimed at enhancing this perception, making the products feel like a treat or a gift. They are viewed as a significant local provider in East Anglia.

Copy Examples

• •Headline: Taste the Norfolk Countryside in Every Drop. Body: From our fields to your kitchen, Crush Foods brings you handcrafted rapeseed oils, bursting with natural flavour. Discover your new favourite pantry essential, made with love, right here in Norfolk. #NorfolkMade #ArtisanFood #RealFlavour
• •Headline: It's More Than Food, It's a Crush. Body: We’re passionate about creating delicious, wholesome foods that you’ll fall in love with. Our latest batch of [Product Name] is ready – taste the care and quality in every bite. What will be your latest Crush? #CrushFoods #HandmadeGoodness #PassionForFood
• •Headline: Good Food, Good Mood, Guaranteed. Body: Brighten your day with our range of dressings, sauces, and granolas, all lovingly made in our Norfolk kitchen. We use only the best local ingredients because we believe real food makes you feel real good. Explore the range! #EatLocal #NorfolkProducer #SimplyDelicious
• •Headline: From Our Family Farm to Your Family Table. Body: Crush Foods started with a simple dream: to share the natural bounty of Norfolk. Our award-winning oils and tasty treats are a testament to that. Experience the difference that homegrown quality makes. #CrushStory #FieldToFork #BritishFood
• •Headline: Unwrap a Little Bit of Norfolk. Body: Our newly designed packaging makes every Crush product a little gift – to yourself or someone special! It’s what’s on the inside that counts, but a little "kitchen kudos" never hurt. 😉 #ArtisanProducers #KitchenKudos #TreatYourself #CrushFoods